Ems Media

Opening Scene Ideas - Moonslaughter - Mono - Where am I - Close up of an eye - Mystery Genre - Flickery - Black and White - Alien in colour - Cardboard alien with light shining thru - Cheap tacky kids harmonica/instruments - Actors names (Marissa Kim, Gary Justice, Bailey Lu, Avery Fox, Billy Bate, Elly Lucas) - Mise-En-Scene: Location - Forest Harmonica Cardboard and Lights - Use Driving Footage (Stock Footage) - Boots walking into forest - Over the shoulder shot of 'Main character' playing space game at start (Coolmathsgames Space Chess) - Text coming onto screen explaining situation like it is being typed - Date or time appearing on screen at beginning

"It is essential for a TV programme to simultaneously target both mass and specialised audiences" Explore this statement with reference to  Les Revenants The French TV show 'Les Revenants' is a thriller/mystery show that has been marketed to both French speaking and English speaking audiences under the title 'The Returned' in 2014. It was produced by a French TV company 'Canal+' and was initially only available via their premium subscription before being released onto DVD for purchase. Les Revenants targets both mass and specialised audiences, they have achieved targeting mass audiences through their use of marketing. They have marketed the TV show not only in French to attract the French speaking population in not only France but French speaking countries such as Canada. In addition to this they produced an English subtitled version under the translation 'The Returned'. This targets another mass audience of English speaking people i

Les Revenants - Stuart Hall Audience Theory P - PREFFERED READING where the audience agrees with the ideology of the producer. N- NEGOTIATED READING  O - OPPOSITIONAL READING  where the audience disagrees with the ideology of the producer. This theory is bias - it was created in order to prove the hypodermic needle theory wrong. The trailer ruins the show as it gives the whole show away with hermeneutic codes. MICHAEL'S TOP TIP - how useful is this theory really? Does  Les Revenants  even have a preferred reading? Surely it lacks one, instead focusing on confusing the audience as much as possible with a range of hermeneutic codes and complex use of intertextuality? The show provides many polysemic readings.

Mass Audiences - e.g. Eastenders Specialised Audiences - e.g. Game of Thrones There is now a diverse range of choices to watch on TV, people are no longer limited to watching one show for all the family. Channel 4 was released in 1982. There are now hundreds of TV channels. We have progressed for broadcasting to narrowcasting through the use of streaming via the internet. You must show context and understanding of the actual media products in oder to pass the exam. Keep the context to a few facts.

Les Revenants Target Audience The marketing material is in English so targeting an international audience. the age rating in Australia is 15, however in the UK it is an 18 rated.They use quotes from papers that are sold in both the UK and Australia. The trailer is a montage of the entire first season. Les Revenants is an atypical horror show that is a hard sell. Stuart Hall - Negotiated readings. Les Revenants encourages audiences to take an active reading. They will negotiate the program. They sold a tie in book sold in French and English. In addition to this, The Lake Pub logo is available on merchandise such as a T-shirts. By wearing these T-shirts fans can show they are Superfans - This immerses the fans.  Canal+ Canal+ is a premium TV channel that needs to be paid for on a subscription payment. Their ideology is based on quality. they produce a lot of TV shows for a domestic audience. They are a conglomerate. They own most of daily motion. 

Glasgow Megasnake - Mogwai No lyrics, did the soundtrack to Les Revenants. They are not a chart topping band. The are an instrumental rock band - post-rock. The music is more atmospheric, it is very loud and more metal like. It is distorted guitar music. Their songs are very very long and are not suitable for radio. They lack a lead singer/ Frontman. This makes them atypical. They look boring and are not dressed up, they are also not attractive. They are just a bunch of guys on stage. They originate from Glasgow in Scotland, UK. They never appear in any of their music videos. They own their own record label called RockAction. By selecting Mogwai for the soundtrack to Les Revenants, it attracts a pre-existing audience.It was released through RockAction. This is vertical integration. This is conglomeration or synergy, they all get a bigger audience and popularity as well as getting paid to do this. This allows an international audience - subcultural capital. Both products h