Glasgow Megasnake - Mogwai

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Glasgow Megasnake - Mogwai

No lyrics, did the soundtrack to Les Revenants. They are not a chart topping band.
The are an instrumental rock band - post-rock. The music is more atmospheric, it is very loud and more metal like. It is distorted guitar music. Their songs are very very long and are not suitable for radio.
They lack a lead singer/ Frontman. This makes them atypical. They look boring and are not dressed up, they are also not attractive. They are just a bunch of guys on stage.
They originate from Glasgow in Scotland, UK. They never appear in any of their music videos.
They own their own record label called RockAction.

 By selecting Mogwai for the soundtrack to Les Revenants, it attracts a pre-existing audience.It was released through RockAction. This is vertical integration.
This is conglomeration or synergy, they all get a bigger audience and popularity as well as getting paid to do this.
This allows an international audience - subcultural capital. Both products have an alternative ideology.

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