Radio

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Radio is a SPECIALISED industry

BBC have rebranded themselves from 'BBC Radio' to 'BBC Sounds".
The BBC is an institution, we have certain expectations of quality, the BBC is also a public broadcasting provider.

Target Audience:
Age- 18-22
Gender- Female
Class- Working class

John Peal - DJ on the BBC and his show was renowned for doing as he pleased. Played many bizarre genre - didn't have a massive listening base, mainly devoted fans. had a lot of complaints for bad language.

Zoe Ball is an established presenter and is therefore one of the most highly paid women by the BBC, people know who she is and her show is named after her.

Each show has a thumbnail image on the BBC Sounds Website, of which presents the ideology of the show. The website is very simple and easy to navigate round.

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