Music Videos Revision - Component 1 Section A

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Music Videos Revision - Component 1 Section A

How do the representations in the product show the attitudes, beliefs and values of the producer?
Reference 'Formation by Beyonce' in your answer.
Unseen Media - BLACKPINK - DDU DU DDU DU

Representation - a re-presentation, where a group, issue or event is 'shown again' by the producer. By using media language to represent certain groups, the producer can both reinforce and challenge hegemonic norms. I shall argue that the video to formation by beyonce and the video to DDU DU DDU DU by BLACKPINK both reinforce and challenge the stereotypes of women.

Plan:
Fast paced editing
Low angle shots
Americanised
Formation shot in California
MES of the police car and authority is a representation of rebellion
CU shots - Celebrity
Fetishism of the Tanks and Weaponry (a possible intertextual reference to Post Malone) - could also be gang related, anchored with the aggressive dancing and gang signs.
Video VHS effect - symbolic intertextual reference to police brutality captured on dash cams.
BP - men in balaclavas, men less important.
Intertextual reference - BP girl swinging from chandelier - a reference to Miley Cyrus swinging in her song Wrecking Ball. using celebrity iconography
Shots of hurricane Katrina, representation of racial conflict.
Americanisation of their appearances
bell hooks - feminism is for everyone - Formation: Power, unity and strength of black women
Paul Gilroy - post-colonialism - hierarchies of power still exist today and racist stereotypes
Intimidating mode of address

One way in which the ideology of the producer of DDU DU DDU DU is shown to be conventional is through the reinforcement of female stereotypes. This is primarily achieved through the consistently stereotypically feminine MES such as shopping bags, presents, jewels, gems and summer dresses. This is further reinforced through the feminine objects being situated in stereotypically masculine and aggressive settings, creating a binary opposition, and emphasising how unnatural this is.

Costumes in both videos are both heavily sexualised with the purpose of emphasising the bodies of the young female performers. An example of Van-Zoonen's observation that womens bodies exist for the purpose of the male gaze. This reinforces the hegemonically accepted goal of all women in society is to be looked at by heterosexual men.

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