Course Content

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Course Content

Component 1 - 35% of grade (exam)
- Analysing media language and representaion (Section A)
- Understanding media industries and audiences (Section B)

 Component 2 - 35% of grade (exam)
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 Component 3 - 30% of grade (cousework)

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Humans continued.

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Charity Adverts

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REPRESENTATION IS A CONSTRUCTION OF REALITY Charity Adverts  - The Purpose of a charity advert is to try and make you donate/get involve with the charity. - They try to encourage members of the public to agree with their ideology and establish a cause. -They want the audience to donate to the charity. - They use distressing images and sad music as a mode of address to 'guilt trip' the audience. - They are scheduled during the day between shows such as Jeremy Kyle or Homes under the hammer. These appeal to working class unemployed, new parents and the elderly. - We know it is a charity advert as they use a soft, sympathetic and comforting voices voice (conventions). - The use of sound is emphasised and direct address is used to appealed to the audience to make them feel bad and more likely to donate. - They make us feel like we have to donate. NSPCC - Open Your Eyes (2000) -The repetition of the £2 a month gets the idea into the watchers ...
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Introduction To Representation

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