Stereotype Adverts

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Pe 1980's Print Advert





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Criticisms of Late Night Women's Hour and The BBC

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Criticisms of Late Night Women's Hour: - Very boring - Extremely middle class focus - The topic excludes the working class - All female panel - exclusionary to men - Not relatable for most people - Acting like IKEA is too common (pretentious) - 'Only 20 books' and 'winter mugs' like it's something everyone has - Exotiscm, the danish accent will attract an audience (cultural capital) - Stereotyping by using a danish woman to talk about cute Danish things - ignoring the issues in Scandinavia - Making out that being evicted is an adventure - assumptions about the lifestyle of the audience - Food is a luxury (using a celebrity chef to talk about her cookbook) This is not the dominant reading, this is the oppositional reading. The audience are supposed to agree and relate to the show. This shows that it has a privileged middle class audience. This show promotes middle class ideology to a working class audience. The BBC sold the Great British Bake o...
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Power and Media Industries

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Power and Media Industries "Diversity is in the public interest - but modern societies suffer from collective attention deficit disorders (..) the public interest has to work harder to be noticed, and we need agile but resourceful media to do that" - Curran and Seaton. Technology can give us 'add' as it serves as an distraction. Digital Technologies - Mobile phones, Laptops etc - They are special because they have access to the internet. Monopoly The exclusive ownership or control of something.   British Newspaper Ownership Charts Rupert Murdoch and NewsCorp own the newspapers who have the most marketshare - this is notable. This is an example of conglomeration. Subsidiary - A smaller company owned by a large corporation, this is also an example. For example Disney own: Marvel (Superheroes) LucasFilms (StarWars etc) Pixar Theme Parks Hotels Channel abc Vice (Stoner magazine) Walt Disney Studios History LucasArt...
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Adbusters exam question

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Exam practice question The representation of women in Adbusters is consistently subverted, the use of binary oppositions, as proposed by Claude Levi Strauss, is subversive as whilst the model is represented as stereotypical, she is juxtaposed with the economic migrants. The intertextuality of the migrants is subversive as we normally see them in charity adverts present a binary opposition against the wealth of the woman. This suggests she is more well off than the man which subverts patriarchal hegemony and is not common in a media product. In every case in Adbusters, the gender norms have been subverted, the hegemonic ideas of gender have been challenged. For example, the lack of anchorage in the image in Adbusters, of which forces the audience to come up with their own readings, the assumes the audience has a high level of education and may be middle class. A style called culture jamming is constantly used in the magazine to create confusion within the audience - a binary oppos...
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