Ems Media

Tweets 2010 Zoella tweets homophobic and rude things about other people Makes her out to be entitled Breaks the hyperreality as she is no longer the cutesy brand Zoella but she is now a normal person making mistakes being Zoe Sugg The Zoella Apartment Conforms to hegemonic standards of beauty Aims for an extremely specific audience The close up angle and informal mode of address is more personal Rented a whole apartment to promote her products Increases her cultural capital White and Pink colour scheme again reinforces her 'innocent branding' Commodity fetish of her own brand She uses intertextuality  so that if you don't get the reference you're cold in the dark. Chaste - Abstain from sex (She doesn't talk about it) She is a subversive representation of women - are she doesn't talk about sex and her content is too chaste Her high pitched voice is stereotypically feminine The gesture of her constantly flicking and playing with her

Exploring Identity Zoella: - All the font is in sans-serif, suggests a young uneducated audience. - The text is in capital letters, is easier to see, read and understand - The lexis is basic and appeals to a primary audience of young people - She uses alcohol as an aesthetic function, she's not actually seen drinking it in any pictures, a hyperreal representation of drink - The blog is full of hyperlinks - The website is full of rabbit holes, you can end up on a completely different site to purchase products 'Oliver Bonas' - Very easy to navigate, menu bar allows you to easily find what you want, the user experience is very good - The string of fairylights at the top if the page symbolise her girlyness- a stereotype of feminity, as well as the pink and white colour scheme - Zoella's 'bedroom' looks like a kids bedroom - implies a young target audience - no nudity or sexualisation - She is represented as virginal Tanya:

Zoella Zoella has rebranded herself to Zoey Sugg in 2019. Genre fluidity - when a genre shifts over time. She has rebranded herself to make money. Homepage - The main page of a website Anchorage - Something that weighs down a meaning for the audience Multimodality - Many forms of communication to the audience Monomodality - One form of communication to the audience Hyperlink - A word in which you click on in order to go somewhere else Hypermodality - Leads us from place to place (e.g. following link to link on wikipedia) 'Above the fold' - Putting all of the good stuff at the front/beginning Youtube is how she markets herself. She has two channels - Zoella and Zoey Sugg. Thumbnail is a preview image designed to keep our interest Footer - Shows the copyright and who it was made by Main navigation Bar - user experience (UX), allows the user to find exactly what they want Slider - Scroll Bar Banner ad - a side or top banner that advertises a

Introduction to Online Media "Media that is distributed using the internet" DIGITAL CONVERGENCE - Radio uses both the internet and radio devices - Youtube  combines all other platforms 2005 - Broadband used for the first time Youtube created in 2005, made possible through the advances in storage. Vlogging- Video Blogging- Documenting your life. Blog is short for web log. Micro blogging- eg Twitter The target audience for vlogging is young people. It is participatory culture. - they are not made by a proffesional. Clay Shirkey - the end of audience. The most influential forms of online media, 50 percent of 16-24 year olds have watched a vlog in the last month. - They are extremely valuable to advertisers.

I,Daniel Blake Revision Task REGULATION Who regulates this text? BBFC - British Board of Film Classification What legal and ethical issues does this text bring up? Poverty, Unemployemnt, Benefits System,  Does this text offer it's audiences a plurality of experiences? Give examples No, the film doesn't offer plurality as it deals with tough issues such as poverty, and takes a stance that the benefits system is against the poor. DISTRIBUTION Who distributes this product?  eOne Films (Uk), Le Pacte (France) How many copies are/were sold? Can't seem to find an exact number, but its box office was $15.8 million What is the circulation of this product? See Above answer. Can the product be distributed digitally? Yes, it is avaliable to buy or rent on Amazon Prime Video POWER AND ORGANISATION  Who owns this product?  The production companies were:  Sixteen Films,  British Film Institute,  Why Not Productions,  Wild Bunch,  BBC Films Is the o

OFCOM's Regulatory Framework: 'Ensure a wide range of services and a wide appeal is available' 'Maintain Plurality in broadcasting' 'Protect audiences from offensive or harmful material' 'Protect audiences against unfairness or infringement of privacy' In 2016 Scandinavian culture was very popular amongst the middle class LNWH offers a place of non-judgement - egalitarianism It presents a utopia to the audience A media product needs to have authenticity. Theres not a lot under #LNWH, of which suggests the target audience is quite old.