Introduction to Online Media

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Introduction to Online Media

"Media that is distributed using the internet"

DIGITAL CONVERGENCE

- Radio uses both the internet and radio devices
- Youtube combines all other platforms

2005 - Broadband used for the first time
Youtube created in 2005, made possible through the advances in storage.

Vlogging- Video Blogging- Documenting your life.
Blog is short for web log.

Micro blogging- eg Twitter

The target audience for vlogging is young people. It is participatory culture. - they are not made by a proffesional.

Clay Shirkey - the end of audience.

The most influential forms of online media, 50 percent of 16-24 year olds have watched a vlog in the last month. - They are extremely valuable to advertisers.

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