Exploring Identity

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Exploring Identity






Zoella:

- All the font is in sans-serif, suggests a young uneducated audience.
- The text is in capital letters, is easier to see, read and understand
- The lexis is basic and appeals to a primary audience of young people
- She uses alcohol as an aesthetic function, she's not actually seen drinking it in any pictures, a hyperreal representation of drink
- The blog is full of hyperlinks
- The website is full of rabbit holes, you can end up on a completely different site to purchase products 'Oliver Bonas'
- Very easy to navigate, menu bar allows you to easily find what you want, the user experience is very good
- The string of fairylights at the top if the page symbolise her girlyness- a stereotype of feminity, as well as the pink and white colour scheme
- Zoella's 'bedroom' looks like a kids bedroom - implies a young target audience - no nudity or sexualisation
- She is represented as virginal

Tanya:

- The serif font makes the page look more sophisticated
- Lower case text implies the audience is more educated
- Secondary audience of heterosexual men due to lots of pictures of her not wearing very much.
- The male gaze, her body sells products
- The picture showing down her top shows she is adult
- Casually shot images, very candid and implies that she is more normal and makes it more relatable to the audience

The internet is a form of hypermodality.
Man and women are constructed by media products

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