Explore how the set editions of Woman' and 'Adbusters' reflect the socio-historical context of the time they were produced in.

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Explore how the set editions of Woman' and 'Adbusters' reflect the socio-historical context of the time they were produced in.

1964 - Woman Magazine
2016 - Adbusters Magazine

1964:
Woman still stereotypically were expected to be a housewife
Women were still being oppressed
Women's Liberation Movement
Offers singular and straightforward representations of women
Hegemonic expectations are challenged with the imagery of the woman teaching her son to cook

2016:
Breaks every rule of magazines and society
Hate adverts
Doesn't have any paid adverts - This is why adbusters cost £10.99
Not for profit
Anti-consumerism, anti-commodity fetishism


Background = Purple, connotations of romance
sans serif font = women aren't highly educated, a more casual form of address
Only cost 7 cence - very cheap can be sold as a weekly edition
Very subtle makeup - suggests she is quite plain and uninteresting of which allows the audience to identify with her
The mature woman pictured on the front cover suggests this magazine is aimed at a more mature audience
The lighting is delicate an bright which suggests women should be delicate, bright, optimistic and pretty
Seven star suggests that women need to improve the home, they are currently inadequate, not even a 5 star one
The models teeth have been airbrushed white, this makes them stand out and makes them want to be like the perfect woman
Her clothes are traditional and feminine, this reinforces hegemonic rules about the way the women dress
the women looking straight at the audience is a mode of direct address , suggest a friendship like approach


Sans serif font with title covered up suggests they do't care for brand identity
No anchorage of the main cover image - audience is forced to find their own meaning to it
Black, green dark coloured colour scheme suggests themes of violence
Guy with fist clenched - proairetic code of violence
The layout is very bold and there is a very strong central image - it appears to be making some kind of political statement
The line 'Post - West' could symbolise the post western world, in particularly America
The image suggests they are excited by war, this implies that modern society gets excited by war and that it is woven into our society and that this magazine rebels against that
This suggests is not a conventional magazine, you have to know about Adbusters to buy it
The masthead is plain white sans serif font of which looks deliberately bad - the black background is deliberate to create an anarchist message and it's own brand identity

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