Adbusters exam question
Exam practice question
The representation of women in Adbusters is consistently subverted, the use of binary oppositions, as proposed by Claude Levi Strauss, is subversive as whilst the model is represented as stereotypical, she is juxtaposed with the economic migrants. The intertextuality of the migrants is subversive as we normally see them in charity adverts present a binary opposition against the wealth of the woman. This suggests she is more well off than the man which subverts patriarchal hegemony and is not common in a media product. In every case in Adbusters, the gender norms have been subverted, the hegemonic ideas of gender have been challenged. For example, the lack of anchorage in the image in Adbusters, of which forces the audience to come up with their own readings, the assumes the audience has a high level of education and may be middle class. A style called culture jamming is constantly used in the magazine to create confusion within the audience - a binary opposition is formed. The binary opposition is emphasised by the fact that the top mage is in black and white of which connotes poverty and misery, whereas the bottom image is in colour of which connotes good health, money and a good life. A female models legs have been used to connote the fashion industry - this is subversive of the male gaze as proposed by Lisbet Van Zoonen, as there is no focus on her face i we are robed of this reaction (Detournement).
Representations are a way of manipulating an audience. The dominant ideology of Adbusters is to attack and criticize adverts, this is subversive of capitalism.
The representation of women in Adbusters is consistently subverted, the use of binary oppositions, as proposed by Claude Levi Strauss, is subversive as whilst the model is represented as stereotypical, she is juxtaposed with the economic migrants. The intertextuality of the migrants is subversive as we normally see them in charity adverts present a binary opposition against the wealth of the woman. This suggests she is more well off than the man which subverts patriarchal hegemony and is not common in a media product. In every case in Adbusters, the gender norms have been subverted, the hegemonic ideas of gender have been challenged. For example, the lack of anchorage in the image in Adbusters, of which forces the audience to come up with their own readings, the assumes the audience has a high level of education and may be middle class. A style called culture jamming is constantly used in the magazine to create confusion within the audience - a binary opposition is formed. The binary opposition is emphasised by the fact that the top mage is in black and white of which connotes poverty and misery, whereas the bottom image is in colour of which connotes good health, money and a good life. A female models legs have been used to connote the fashion industry - this is subversive of the male gaze as proposed by Lisbet Van Zoonen, as there is no focus on her face i we are robed of this reaction (Detournement).
Representations are a way of manipulating an audience. The dominant ideology of Adbusters is to attack and criticize adverts, this is subversive of capitalism.
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