Advertising

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Advertising




This advert shows the model in a close shot with a handbag that the company is trying to advertise. The next picture is an extreme close up of the handbag. The mise-en-scene of the left photograph of the skyline makes the bag seem expensive as it is the city. The layout emphasises the handbag with the out of focus frame. There is no price on the advert which suggests it is very expensive and sophisticated.

The black leather she is wearing makes her seem sexy, powerful and independant. Her tied back hair makes it seem like she works and is busy and hasn't got time to have it flying around everywhere. The Maybelline font is big and bold which therefore suggests that the product is bold and confidence boosting. The bustling city background of the mise-en-scene suggests that this product is marketed for busy people who don't have time to apply a lot of make up. The model is shown to be wearing a "no makeup" look which suggests that she is minimalistic yet has time for this mascara - it is quick and easy to apply. The slogan suggests that the makeup will enhance your natural features and make you look naturally beautiful and confident. The black, sleek bottle suggests that by wearing this product you too will be at your best. The cluttered layout appeals to a more working class audience that an minimalistic advert marketed for a high end audience. It is aimed at someone who doesn't earn as much a therefore will need a more all-rounded product. The symbolic code of the close up shot suggests she is attractive by wearing this product. The background of New York has connotations of being bustling and expensive - this is a solution to a busy lifestyle as makeup is essential.(The user doesn't get a choice.) The close up of makeup of being applied is hermeneutic code - we don't know why she applying the mascara. Close up of mascara wand floating over eye suggests makeup is just about to be applied. Ubiquity of the mascara puts emphasis on the product.






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