Key Terms - Concepts

-

Key Terms


Z Line - The way we read a text, starting at the top left going down to the bottom right, our eyes follow a 'z' shape.

Rule Of Thirds - The image is split into a grid and the subjects line up.

Headings and Subheadings - The text that defines the page.

Serif Font - Has feet (Used for older/formal audiences)

Sans Serif Font - Serif font without feet. (Used for younger/informal audiences)

Lexis - The choice of language which is used.

Mode Of Address - Figuratively how the advert speaks to the audience.

Comments

Post a Comment

Popular posts from this blog

Humans continued.

-
Humans continued An ensemble cast - When many different characters play roles and it is difficult to point out the protagonist, as there are over 20 character archetypes. There are many story arcs in humans: - The Hawkins Family - Leo trying to find Anita - George and Odi - Flashback to Leo and Anita Travelling - Nishca in the brothel - Fred in the Plantation - The Synths in the warehouse being produced - Detective Drummond finding his wife wife a Synth - Anita kidnapping Sophie Much like Butler Van Zoonen suggests gender is constructed by a producer in a media product ad it reflects the values and ideologies of the time period it was produced in. Leo's Confrontation: Resembles a crime drama, shown through a close up of two heads in the same shot makes it look like Leo is threatening Sadiq. The mise en scene of Leo's unshaven face demonstrates that he doesn't care about his appearance - he is an outlaw. His vocal delivery is quite stern and blunt, someti...
Read more

Charity Adverts

-
Image
REPRESENTATION IS A CONSTRUCTION OF REALITY Charity Adverts  - The Purpose of a charity advert is to try and make you donate/get involve with the charity. - They try to encourage members of the public to agree with their ideology and establish a cause. -They want the audience to donate to the charity. - They use distressing images and sad music as a mode of address to 'guilt trip' the audience. - They are scheduled during the day between shows such as Jeremy Kyle or Homes under the hammer. These appeal to working class unemployed, new parents and the elderly. - We know it is a charity advert as they use a soft, sympathetic and comforting voices voice (conventions). - The use of sound is emphasised and direct address is used to appealed to the audience to make them feel bad and more likely to donate. - They make us feel like we have to donate. NSPCC - Open Your Eyes (2000) -The repetition of the £2 a month gets the idea into the watchers ...
Read more

Introduction To Representation

-
Introduction To Representation Stuart Hall  REPRESENTATION - To show something again, the ways in which a media product constructs the world and aspects in it.The Producer builds the product.) Lindt Lindor - "Do you dream in chocolate?" 2011 The music in the background is very soothing and relaxing (harp etc) and classical which has connotations of upper class and being expensive. The chocolate comes across as luxury due to the close ups of melted chocolate - which has connotations of smoothness and purity.  The advert is very sexualised, the close up of her face when biting into the chocolate. The lighting is soft,golden and smooth. She's in bed eating chocolate by herself which could have sexual connotations. Suggests the product will replace sex - or it is better than sex. The advert shows her being very sensual with her eyes closed whilst she is enjoying the chocolate. All the shots transition smoothly into each other which give the impression that ...
Read more