Comparing Advertisement Genres

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Comparing Advertisement Genres

This is an advertisement for high end clothing retailer 'Gucci'. It presents the ideology that by wearing their clothes you will become tanned, hot and have sex appeal. The mode of address is the selling the luxury lifestyle of the gucci clothes and how wearing them has enabled them to climb to the top of the social ladder. The red lipstick and nail polish worn by the model in the middle has sexual connotations and suggests that by wearing these clothes sh has something she may have previously lacked and that she is living the lap of luxury.

This is an advertisement for children's charity 'NSPCC'. The advert uses a slogan in a bold font to attract and shock the audience. The torn teddy is a symbolic code for the abuse the children have suffered through and the tears in their lives. The lexis of 'real children' suggests that the audience isn't living in the reality that the children are, but living in a fantasy of which they have created by turning a blind eye to the abuse. The faded colours imply that there is no bright light in the children's eyes and that thy have been faded to the background - that their issues are no seen as important because the audience is blind to it. The children are represented in the toy, as the toy is presented to have been abused and so have the children - even though they are not pictured in the advert.

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