Introduction to Audience

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Introduction to Audience:

Audience Identification and Groupings - 

Component 1 Section A: Analysing media language and representation
Tide Advert, Kiss of The Vampire, Wateraid advert

Component 1 Section B: Analysing media industries and audiences
Tide Advert, Water Aid advert

Why is media studies so preoccupied with audience?
- Without an audience it will not make any money.
- Audience reactions affect the producer.

Target Audience - The audience who the producer is aiming at, they are always very very specific.
Primary Audience - The first audience that the producer is aiming at.
Secondary Audience - The second group of the people the producer is aiming at.

T.A.P. - Text, Audience, Producer.
The producer encodes the text -> The audience decodes the text

Targeting - Creating a media text aimed towards a certain group of people.
Attracting - How the media product appeals to the audience.
Reaching - How the producer promotes their product to a wider audience.
Addressing - How the product talks to the audience.
Constructing - A new audience that is made.

The Last Of Us - Analysis

The Primary audience is young men, the mise-en-scene of the ark gloomy lighting of which stereotypically is targeted at men. The age certification doesn't mean too much for video games as often the target audience is much younger e.g. Call Of Duty.

The game is violent and a survival horror which would stereotypically appeal to Young Adults who are male. The dystopian post-apocalyptic appals to men more than women. The gun would imply is is a survival game and it is a challenging representation of women as she is holding a gun and is not sexualised - she is fully dressed.

Male heterosexual men who are in their mid 20s. - Primary Audience.
Young men who crave an 'adult' game - Secondary Audience.

The hermeneutic coed of the titled screen suggests something is about to go wrong as they are running from something. Also the post-apocalyptic setting makes us question what went wrong.

How do we break down audience?

- Age
- Sexuality
- Gender
- Hobbies and Interests
- Religion and Moral Beliefs (Ideology)
- Class
- Culture
- Location

Demographics - How we sort/classify people into groups according to their jobs and identify them - based on stats.
- Not very well defined
- Very unfair and unethical
- Too reductive
- Tells us very little about the audience

Psychographics - The classification of people according to attitudes, aspirations and other psychological criteria.

- Aspirers
- Reformers
- Explorers
- Mainstreamers
- Strugglers

Gherkin Advert

The soft colours imply homeliness and suggests that McDonalds is like a second home you can always rely on. The couple are financially stable enough to afford a child of which suggests that by buying McDonalds you will have enough money to afford to build a life for yourself.



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