Ideology and Representation

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Ideology and Representation

Newsworthiness


 ''IF IT BLEEDS IT LEEDS'' - It's going on the front page.

 A Broadsheet has larger sheets than a tabloid. It also has a more formal font and has a more sophisticated middle class audience. Tabloid's are more aimed at a working class audience and tend to have a red mast head.


Intertextuality

Where a media product makes sense ONLY through it's reference to other media products.

Barthes also referred to this process as referential codes.


- Normally the statue of liberty stands proud holding her torch however in this image she looks ashamed and scared for what will happen in the future.

- In the background it looks as if a storm is brewing which is never a good thing. This could be suggesting that Trump is now in power and the next 4 years will be a disastrous rocky road.

- Stuart Hall looks at reception theory and this suggest the audience are able to decide wether to agree with the ideologies of the the producer or to disagree.

- The Daily Mirror do not appear to like trump.

- The shot of the statue of liberty in disarray is very common in disaster films and references the apocalypse in the bible.

- The blackening sky could be a symbolic code of a world war that trump is trying to initiate with Kim Jong Un, It also could represent D-Day and call of duty of which suggests disaster for mankind.

- The hands over her face are symbolic of her being ashamed of what her country has just done.


- The fact that they've had to add 'speeding' to the tram story suggests that these peoples lives aren't interesting enough - they haven't even been given names.


Newspapers in the UK and The USA


Newspapers are political because our ideologies can't be helped when writing an article.
TV News (BBC News) are not meant to be politically biased - They MUST be apolitical.
American News are way more dramatic - they are more likely to be biased. This is because TV is paid for by the sponsor, not the taxpayer.
Newspapers are stereotypically aimed at old people due to their interest in the world - Newspapers are dying out. Most newspapers publish negative stories because it sells - people are fascinated by it.

Producers encode their ideologies into a text because they can use their power to distort meaning. Ideology can be used to normalise the dominant ideas of the ruling class.


Left and Right Wing Ideologies

Left:
- The Welfare State
- Benefit society from bottom up
- Revolutionists
- The NHS - free at the point of delivery
- free education for everyone


Right:
- Poor people should work for their money - No Benefits.
- Individual success
- Benefit society from top down
- Monarchists
- Against free education

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