The Film Industry - Marketing Films

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The Film Industry - Marketing Films

The Fate Of The Furious (2017)

- Theatrical Trailer
- Billboard
- Teaser Trailer
- Social Marketing
-Viral Marketing
- Merchandise
- Fan Marketing
- Official Website

Potential audiences for this film:
- Car enthusiasts
- Hispanic People
- Young males

The marketing campaign for 'The Fate Of The Furious' identifies its target audience through primarily social media, of which is very commonly used regularly by young males. The use of social media to spread word about the movie and it's diverse cast allows the movie to appeal to a Hispanic audience as the film industry is regularly criticized for being 'whitewashed'. The use of the cars being the main subject on the movie posters attracts the eye and the minimalist colours further emphasis this, appealing to car enthusiasts.





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