Adbusters' Parody Adverts

Adbusters' Parody Adverts

 'Red Soles are always in season'

This magazine is aimed at an audience who may have more money and can make a change. The dominant message put out by the producer is to put guilt on the audience for spending so much on shoes. Meaning is created by the mise-en-scene of the sand of which suggests this is n Africa which makes an intertextual reference to a charity advert. There is a referential code that the 'red soles are always in season' could symbolise the soreness of his feet from walking - this is dark humour. The white background could symbolise purity and innocence, the binary opposition of the image and it's poverty is a symbolic code. 

                                

The images do not fit together, this is a binary opposition used by Adbusters. We could assume the image at the top are migrants as they are dressed shabbily and have looks of despair on their faces. There is no caption so we have to make an assumption - this means there is no anchorage. The bottom image is of a catwalk runway model and is in colour. the connotations of black and white is dull, boring, depressing whilst colour is bright, vibrant and shows action. The catwalk model will have more money than the migrants, this will shock the audience as it will make the audience question hierarchy. This creates guilt and anger within the audience (how is it that this person has so much yet the others have so little). The images lack anchorage, there are no captions to anchor the audience to the post. The barbed wire connotes imprisonment and the mans frustrated facial expression with a mid shot is unconventional of which shows all those people in the same place. The black and white connotes washed out sadness of which could suggests bad things could happen (proairetic code) and a dark future. Binary oppositons = black and white, life and death, colour and monochrome. By wearing Louboutons you get cutural capitial.