IPC (Now Time Inc) History

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IPC (Now Time Inc) History

Summary:
"Over 100 brands. 50 global offices. Millions of loyal consumers. One-of-a-kind experiences. Countless conversations.Time Inc. is one of the world's most influential media companies - home to 100 iconic brands like People, Sports Illustrated, Time, InStyle, Real Simple, Food & Wine, and Fortune, as well as more than 50 diverse brands in the United Kingdom such as Decanter, Horse & Hound and Wallpaper."

IPC was bought out by Time Inc, making it a conglomeration. They are a very big publishing company and publish in a range of industries.

Magazines are specialised as they target a specific audience, they gain money through the advertising of which can be sold as a premium as the advert will be reaching a specialised audience.

Curran and Seaton - Power and Media Industries

The media is controlled by a small number of companies primarily driven by the profit and power.
Media concentration limits variety, creativity and quality.
More socially diverse patterns of ownership can create more varied and adventurous media productions.
Time sell pages in the magazine to advertisers through a statement on their website. It sells audiences - for instance companies such as Diet Coke or nutribullet would advertise in Woman in 2018. However the brand identity has hardly changed since 1964.

 Sonia Livingstone and Peter Hunt - Regulation Theory


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