Women Magazine Advert - 1985

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Women Magazine Advert - 1985


 The woman on the front looks like she is dressed up for a night out rather than to stay in at home. The masthead looks less girly and the font was quite naive and informal whereas now it's mode of address is still informal but less childish and it stands out more. The car competitions would not have existed in the 1960s as women were not socially allowed to drive, they should've been at home cooking and looking after the children. This is showing that times have changed with the stereotypes, and that women can live life in the fast lane. The ideology is not completely progressive as there is still mention of the kitchen and it is still enforced. It advertises working class 'high street' fashion, of which suggests their target audience hasn't had much changed.

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