Women Magazine - Representation
Women Magazine - Representation
Component 1:
The Film Industry
Music Videos
Newspapers
Advertising
Unseen media
Component 2:
Online media
Magazines
Television Industry
No unseen media
Bel Hooks - Feminist Theory 2 "Feminism is for everyone."
Feminism is a struggle to end patriarchal hegemony and the domination of women. Feminism is not a lifestyle choice: it is a political commitment. Race, class and gender all determine the extent to which individuals are exploited and oppressed.
If we have exceptions of women we also have expectations of men. If a man was to have long hair for example he would be seen as feminine or gay.
In the advert women are represented as to be useless because she has ruined the dinner. The emotional response of her crying to the dinner, using the mans tissue, because she feels she has failed at being a woman. Whilst she is still in the home , she is still wearing feminine clothing. It suggests that the men don't care about the women, they only care about the beer - this objectifies her as it suggests the beer is better than her. This could also suggest that women can't drink beer. Also this scene is happening in the kitchen, this cultivates the idea that women should be in the kitchen.
Advertising in magazines
Magazines generate revenue primarily through sales of copies (print and digital) and through advertising.
Bel Hooks - Feminist Theory 2 "Feminism is for everyone."
Feminism is a struggle to end patriarchal hegemony and the domination of women. Feminism is not a lifestyle choice: it is a political commitment. Race, class and gender all determine the extent to which individuals are exploited and oppressed.
If we have exceptions of women we also have expectations of men. If a man was to have long hair for example he would be seen as feminine or gay.
In the advert women are represented as to be useless because she has ruined the dinner. The emotional response of her crying to the dinner, using the mans tissue, because she feels she has failed at being a woman. Whilst she is still in the home , she is still wearing feminine clothing. It suggests that the men don't care about the women, they only care about the beer - this objectifies her as it suggests the beer is better than her. This could also suggest that women can't drink beer. Also this scene is happening in the kitchen, this cultivates the idea that women should be in the kitchen.
Advertising in magazines
Magazines generate revenue primarily through sales of copies (print and digital) and through advertising.
Advertising accounts for approximately one third of total revenues across the industry. It is, therefore, vitally important that the magazine and advertising content target the same audience in order that the advertising brands benefit from increased sales.
We have adverts in magazines because:
- High audience engagement
- Less distraction likely from other activities
- The ability to target niche audiences
- High production values
We have adverts in magazines because:
- High audience engagement
- Less distraction likely from other activities
- The ability to target niche audiences
- High production values
- Potential for placement in highly relevant editorial environment
- Non-intrusive (readers can turn the page)
- Long shelf life
To what extent is audience response to media representations, influenced by social, cultural and historical circumstances? Make reference to both Woman magazine and Adbusters.
Women are represented to be sexy, and by washing themselves with this soap they become sexier. She is not int he bath or shower which is an example of how she has been sexualised. Also no one would wear all the makeup and hair done up in the bath. The secondary audience is men or teenage boys as they might find her sexy. The primary audience is women as they feel that if they buy this soap they will become as sexy as her. The copy itself is not the big attraction, it is the aspirational big image of the skinny, sexy model. This suggests that the soap will provide you with kindness, and is better than a man. The pout suggests she is earning for that special someone.
The ad is also sexually empowering for women as her closed body language suggests she is being her own person. Women are presented to never sweat and that they are never dirty as she is pictured already clean and made up. There is a binary opposition between cleanliness and destruction.
The lexis is quite condescending 'darling' has quite a condescending tone and the women's liberation movement would get an oppositional reading from this.
The mid shot emphasises her interest in the make-up She is looking directly at the make-up and her expression shows her joy. She is far more interested in make-up than anything else and she is putting on the make-up for the man who is eyeing her up and shows that he is interested in her with make-up. The woman already has immaculate make-up but she is then going to put more on, this is because we have an assumption that women should wear make-up all the time. This is an example of patriarchal hegemony because we do not see the woman without make-up. One of the assumptions is that women need men, she isn't putting it on through choice or want but for the man. The man is looking at her the way she is looking at the make-up. 'Beauty at a moments notice' shows how easy it is to put on and suggests women are lazy and don't fulfil hegemonic norms. This advert could be empowering to women and she is not actually looking at the man. This attempts to destroy the stereotypical hegemonic representations of women in that she doesn't need a man. The woman appears to be in a train station which shows that women are beginning to get out of the house and no longer just being a housewife. It shows that men are only interested in how she looks and not her personality. The fact that she is surrounded by men reiterates the patriarchal society. It could also show that she is surrounded by men and yet she doesn't need one (however the paragraph below shows that this is a date and therefore not the case).
Devils advocate:
By stereotyping women we can make them feel more comfortable with themselves and that putting make-up on makes her feel confident in herself. Stereotypes give us rules to live by.
- Non-intrusive (readers can turn the page)
- Long shelf life
To what extent is audience response to media representations, influenced by social, cultural and historical circumstances? Make reference to both Woman magazine and Adbusters.Women are represented to be sexy, and by washing themselves with this soap they become sexier. She is not int he bath or shower which is an example of how she has been sexualised. Also no one would wear all the makeup and hair done up in the bath. The secondary audience is men or teenage boys as they might find her sexy. The primary audience is women as they feel that if they buy this soap they will become as sexy as her. The copy itself is not the big attraction, it is the aspirational big image of the skinny, sexy model. This suggests that the soap will provide you with kindness, and is better than a man. The pout suggests she is earning for that special someone.
The ad is also sexually empowering for women as her closed body language suggests she is being her own person. Women are presented to never sweat and that they are never dirty as she is pictured already clean and made up. There is a binary opposition between cleanliness and destruction.
The lexis is quite condescending 'darling' has quite a condescending tone and the women's liberation movement would get an oppositional reading from this.
The mid shot emphasises her interest in the make-up She is looking directly at the make-up and her expression shows her joy. She is far more interested in make-up than anything else and she is putting on the make-up for the man who is eyeing her up and shows that he is interested in her with make-up. The woman already has immaculate make-up but she is then going to put more on, this is because we have an assumption that women should wear make-up all the time. This is an example of patriarchal hegemony because we do not see the woman without make-up. One of the assumptions is that women need men, she isn't putting it on through choice or want but for the man. The man is looking at her the way she is looking at the make-up. 'Beauty at a moments notice' shows how easy it is to put on and suggests women are lazy and don't fulfil hegemonic norms. This advert could be empowering to women and she is not actually looking at the man. This attempts to destroy the stereotypical hegemonic representations of women in that she doesn't need a man. The woman appears to be in a train station which shows that women are beginning to get out of the house and no longer just being a housewife. It shows that men are only interested in how she looks and not her personality. The fact that she is surrounded by men reiterates the patriarchal society. It could also show that she is surrounded by men and yet she doesn't need one (however the paragraph below shows that this is a date and therefore not the case).
Devils advocate:
By stereotyping women we can make them feel more comfortable with themselves and that putting make-up on makes her feel confident in herself. Stereotypes give us rules to live by.
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