Music Videos

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Why do producers use binary oppositions?


 Binary oppositions are used to emphasise something. It makes it easier for the audience to understand a product.

 Representation is how producer re presents a group of people, and event or a place. It allows audiences a way of making sense of the world. This cultivates ideologies.

 A self fulfilling prophecy is were you are told something so often you begin to believe it.


Nicki Minaj - Anaconda

BME - Black minority ethnic

BME women are presented as sexualised due to the mise-en-scene of the skimpy costumes. The women are in very sexualised position and they are in the jungle of which suggests that BME women are wild and uncivilised. It is the representation of a stereotypical BME body type. Nicki takes on a consistently stereotypical black woman role throughout the video. She adopts a stereotypical white housewife role and adopts a sexually promiscuous role.


Gucci Gang - Lil Pump


The mise-en-scene of the tiger emphasises his aggression and how he shouldn't be messed with. He has a significant amount of cannabis of which connotes he is a drug dealer of which makes him under class. This provides the audience with escapism that this could happen to them. The use of Jargon means that others can't understand it. The gesture of the eye roll connotes disrespect for the teacher and the American schooling system. The mise-en-scene of the hallucinogenic imagery suggest the audience are made to feel like they are on drugs. The gesture of lil pump throwing his weed bag at the teacher suggests he is trying to break down hegemonic rules.

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