Vance Joy - Riptide
Vance Joy - Riptide
Postmodernism cannot be defined. Style over substance.
- Breaking the fourth wall - When a film breaks out of character and talks to the audience directly.
Genre of music = Indie Pop
The subject of the shot always remains in the centre of the screen throughout the duration of the video.
Montage of shots suggests themes of drowning, dying and death.
This video encourages polysemic readings.
Montage consistently matches the themes of the lyrics.
The sudden cuts make the video confusing.
Intertextuality of the cowboys running from himself, the mise-en-scene suggests the conventions of a western film and therefore functions as a referential code - this creates audience appeal.
The mid shot of the Ouija board is a referential code of horror cinema, in particular the 70s.
Mid shot of letter dated August 9, 1974, anchors the audience into a particular time period. This is because it is considered cool.
The mid/long shot of the feet being dragged under a bed with low key lighting and the low angle in combination of which connotes darkness, misery and threat. This is a reference to Italian horror films of the 1970s - more intertextuality.
Vance Joy is an Australian singer song writer signed to Atlantic records. The music video was directed by Dimitri Basil and Laura Gorun and has had 210 million views on YouTube. His music is indie-folk pop.
Objectification - The process by which a human is represented as an object by the producer through the use of media language.
Male gaze - The assumption that every media product is produced for a heterosexual male audience. (Lisbet Van Zoonen)
Sexualization - The process of only valuing someone for their sexual appeal.
Voyeurism - Taking pleasure from watching someone whilst them knowing.
Scopophillia - The love of watching.
The constant use of a mid shot in the centre of the screen suggests that she is the audiences focal point of attention for the male gaze. The positioning of the audience as the voyer. She is looking out into the ocean is symbolic of adventure lie the type on instagram etc. The mise-en-scene of the costume she is wearing has exotic connotation and suggests she is in an exciting and exotic setting. The shallow depth of field shot makes her appear more important and is shot with a zoom lens. The connotations of the blonde hair connotes her stereotypical attractiveness and the mid shot of her back suggests she doesn't know the audience is watching her. The mise-en-scene of the beach connotes luxury and money.
Women are represented in this video to be vulnerable, this is a stereotypical representation of women and is intertextuality. They are being represented as a stereotypical Damsel in Distress. They are also represented as individual and powerful when she is adopting stereotypical 'manly' traits. An ideology the producer has encoded is that women should be like men in order to be successful. Women are often being comforted by men in this music video of which suggest women should take on a stereotypical female role in society. There are consistent shots of hand and feet that objectify women. There is no explicit anchorage in this music video.
Vance Joy is an Australian singer song writer signed to Atlantic records. The music video was directed by Dimitri Basil and Laura Gorun and has had 210 million views on YouTube. His music is indie-folk pop.
Objectification - The process by which a human is represented as an object by the producer through the use of media language.
Male gaze - The assumption that every media product is produced for a heterosexual male audience. (Lisbet Van Zoonen)
Sexualization - The process of only valuing someone for their sexual appeal.
Voyeurism - Taking pleasure from watching someone whilst them knowing.
Scopophillia - The love of watching.
The constant use of a mid shot in the centre of the screen suggests that she is the audiences focal point of attention for the male gaze. The positioning of the audience as the voyer. She is looking out into the ocean is symbolic of adventure lie the type on instagram etc. The mise-en-scene of the costume she is wearing has exotic connotation and suggests she is in an exciting and exotic setting. The shallow depth of field shot makes her appear more important and is shot with a zoom lens. The connotations of the blonde hair connotes her stereotypical attractiveness and the mid shot of her back suggests she doesn't know the audience is watching her. The mise-en-scene of the beach connotes luxury and money.
Every time a new woman appears on screen
Women are represented in this video to be vulnerable, this is a stereotypical representation of women and is intertextuality. They are being represented as a stereotypical Damsel in Distress. They are also represented as individual and powerful when she is adopting stereotypical 'manly' traits. An ideology the producer has encoded is that women should be like men in order to be successful. Women are often being comforted by men in this music video of which suggest women should take on a stereotypical female role in society. There are consistent shots of hand and feet that objectify women. There is no explicit anchorage in this music video.
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