Exam Preparation

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Exam Preparations

 Ideology - Thoughts, beliefs and opinions
They are constructed by media language (shot types mise-en-scene)
They are constructed by producers.
The producer is attempting to manipulate the audience (brainwash)

 Riptide is deliberately confusing and a challenging video. In comparison Formation is focused around racism, slavery and hurricane Katrina. It is very specific whereas Riptide is odd and doesn't have a specific focus.

 Barthes - Semiotic Codes
Levi-Strauss - Binary Oppositions
Gauntlet - Audiences (Identity)
Hall - Reception/Representations (+Stereotypes)
Van Zoonen - Male Gaze
Hooks - Feminist Theory
Gilroy - Postcolonialism

 In the Riptide music video the woman singing is represented as well as the mise-en-scene of the make up that is normally worn to cover self confidence issues and by this make up running down her face presents the ideology that behind the asks women are weak and vulnerable.

 In the Formation music video Beyonce is representing black women in the south of America. The shot of her on top of the car presents a binary opposition of black women being powerful, yet vulnerable. Her fist in the air is the symbol of the black power movement and the symbolic code of her stood like the statue of liberty and presents a dream of black women being equal in America.

 Component 1B:

 Curran and Seaton - Media is controlled by a small number of companies.

 David Hesmonhalgh - Media producers try to minimise risk and maximise audiences through vertical and horizontal integration.

 The Daily mirror is owned by Reach. This is horizontal integration.

 Circulation is the number of copies printed.

 The Times has a distribution of 400,000.

 Jargon = Subject specific language.

 The Mirror is 50p whereas The Times is 2 Pounds.

 Rupert Murdock owns The Times.

 71% of newspaper publications are owned by 3 main companies: News Corp, Dmg media and Reach.

 Technological Changes:
Print circulation is decreasing.
Media is going online

 Print:
+ More authentic
+ If power goes out you have it still
+ Employs a lot of people
- Have to pay for it
- Pain to carry around
-Printing costs

 Online:
+ Quicker access
+ Free
- Requires electricity
-Targeted advertising

 Component 2:

 Adbusters is culture jamming.
Women in kitchen with child chopping vegetables
woman in tub
Patriarchal hegemony
Stereotypes
Objectification
semiotics
binary oppositions
sexualised
Deprecating jokes
Satire

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