Regulation of the TV Industry
Why do regulations exist for television?
So children don't see things that they shouldn't. E.g. Violence and PornographyThis is traumatising for growing minds.
This is why shows that contain matters like this are shown after the 9pm watershed.
There are sometime secondary and third watersheds for really controversial stuff.
Mass media can be used to control groups of people - this is the hypodermic needle model. - But are we really that stupid? (Passive audience theory)
OFCOM Regulate Television in the UK.
Harm and Offence - Limiting what is accessible to children
-Emotional harm/Mental issues
-Hurts their feelings
-Criticises their faith and religion
-Provoke violent crime
-Manipulate an ideology
- Provoke racial hatred
Sonia Livingston and Peter Hunt
Its harder to regulate media in general due to the internet and digital technologies.
Self regulations - Parents regulating what their children watch





Active Audience Theories:
Stuart Hall - Reception theory
Dominant/Preferred readingNegotiated Reading
Oppositional Reading

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