The Television Industry

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The Television Industry

Television is a specialised industry.

In the Uk a drama series is generally around 6-8 episodes per season.
A UK comedy series is approx 6 episodes per series, this means there are more specialists working to make the product, usually less than 1-2 people on the script writing teams.
In the USA a comedy series is 20-24 episodes per series, making it less specialised, having 8-10+ script writers.

Humans has 8 episodes per season as it was produced in the UK (It is a drama/Sci-Fi series). It was first produced in Sweden under a different name and the show was much more graphic - it was censored for the UK audience.

Television is completely commercial and global and has had to adapt it's structure, role and function for the digital market.
The BBC is a non-commercial function - it is to inform rather than entertain the audience. It does not have adverts and is paid for by the people. BBC, Channel 4 and ITV all have to share the licensing fee.

HBO- Home Box Office, not allowed to be streamed on US television so you must pay for it and stream it in the US. In the UK there are different regulations so it can be streamed after the 9pm watershed. American TV is sponsored and many sponsors do not want to be associated with things like nudity and violence.

The TV industry is totally fragmented. Humans is streamed through 'All4' and is sponsored by adverts. Broadcasters are now Narrowcasters, with multiple channels targeting different (sometimes more niche) audiences.

November 2nd 1936 - BBC first broadcast High definition.
John Logi Bear
Mass Media - First example of

Passive audience theory - 

Persona Synthetics Trailer - Viral Marketing

Viral marketing - distributed through YouTube as opposed to traditional televison broadcast - potential worldwide audience.
Sharing - audience led distributing
Rich in Hermeneutic codes: an additional family member in strange, unnatural clothing. Invites discussion.
No clear product is being advertised
Intertextual references - CU, awkward smiles from the synthetic maid functions as a proairetic code,
Cheesy, American style commercial.
American voiceover - connotations of American stereotypes of happiness and confidence.
Takes on the conventions of an American style medication advert. The Mise-en-scene is far too clean, and the gestures of the synth are often threatening.
Intertextual reference to sinister sci-fi corporations like Tyrell or Datadyne.
'Faster than before' - suggests that something went wrong with the last model.

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