The Radio Industry // Late Night Women's Hour

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The Radio Industry

Late Night Women's Hour is a spin off of Woman's Hour, it is broadcast once a month late at night and is presented by Lauren Laverne. Each episode focuses on a particular theme relevant to it's female audience.
Target Audience - Middle Age Middle Class Women
Regulation - There is nothing really to regulate in it
Broadcast at Friday 11pm (graveyard shift)
Started in 2015 on Radio 4

-hygge - Danish design
- Middle Class speakers
- Discussing Ikea
- Traditional Roles of women in the house
- Big words - Democratisation - Sophisticated Lexis
- 'I knew my marriage was over when we bought an Ikea wardrobe'
A magazine discussion - a round table discussion, nobody shouts over each other and it is very professional.
- Very egalitarian and snobby
- Interviews a Danish woman about hygge over and over again
- They got very excited about a 'winter mug'
- The mode of address is extremely middle class
- Square scarf collection is very middle class, 'Only 20 books' and they gasp.
- It paints a Utopia to the audience
- It draws a binary between men and women (emotional women and hardworking men)

Radio is regulated by Ofcom, there is nothing likely to come up in regulation issues here. The BBC is a PBS (the largest in the world), it is not paid for by advertising and it has certain necessities. They have a remit to produce a range of shows to target a range of audiences.

First aired in 1946 at 2pm immediately after WW2
Moved to BBC in 1973 - women's hour was critiqued as being sexist when the women's liberation came about in the 70's.
Has been critiscised as being middle class.

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