Attitude Online Media Analysis

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Attitude Online Media Analysis


Target Audience - Male, Gay British

Stereotypically 'camp image', the black and white colour scheme is monotone - this connotes it is concise, easy to read. The sans-serif font connotes seriousness of the topics that they are discussing. The titles are in caps in order to grab the viewers attention. The discussion of 'body image' is a stereotypically feminine issue and anchors the stereotypical 'gay' image. '#QueerAF' podcast assumes intertextual knowledge that you know internet slang and and is aware of the hashtag - this is re-appropriation. Stereotypically attractive male staring into the camera - so that the audience will find him attractive as well as straight women.
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This targets a primary audience of homosexual men and a secondary audience of heterosexual women.
Anchorage of the pride coloured umbrella to the title about countries with anti-gay laws. The titles are in pride colours as well of which further reinforces this.
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