Identity in Attitude

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Identity is the way in which we see and present ourselves.
Attitude Online Targets a working class audience whereas the magazine is targeted at the middle class.

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David Gauntlett - Theories of identity
The assumptions are being made that the audience is flamboyant and image obsessed.

The site is very ideologically biased, under the ideology that to be gay is to be under threat.LGBT issues are extremely complex. 

 Focus on 'gay icons' such as Kylie, Janet Jackson and Lady Gaga. This makes the assumption that gay people conform to the stereotype. 
Attitude stereotypes to make money and can be highly critisced because of this.

 How digital technology to maximise audience consumption:

The Facebook and Twitter pages are much more intense than their Instagram page.
The Facebook is very multi-modal and allows community to be formed. However as it is shown when you like it, people may not want their relatives knowing they are gay. Twitter does not block full frontal nudity.

 It also has an app.

 Clay Shirky - End of Audience:
The audience has become passive, there is no longer an audience and a producer - they have merged into one through digital convergence.

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