Online Media Youtube Videos

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We do not understand artificial intelligence or algorithms - we do not understand how they work or why they exist.
People take advice form the algorithm and it creates the videos.
They exist like every media product - to make money through views/clicks.
These videos are being made because they work -  they want toddlers to click on them.

How Zoella is using algorithms:

-She is using brands in the title, well known such as asos - she is using them to come up on google searches.
- Her face is in every thumbnail, to make her approachable and appealing to appeal to her target audience - this works.
- The same handwritten style cursive serif font that connotes she is laid back and cool, on every video.
- The white outline emphasises her as the vocal point - she stands out and everyone does it to get views.
- Using keywords such as 'reacting' '2018' 'Ultimate'
- Consciously stamping her name on each one, associates her name with beauty - branding and it gets views.

 Algorithm - A set of rules, restrictions and regulations
A.I - Artificial Intelligence
Machine Learning - 

 Netflix adjust the thumbnails to appeal to who you are, for example if you are black they will feature a black guy on the front.
Netflix knows your ethnicity, sexuality and social class through what you watch - and who their target audience is.

 for Netflix the audience no longer exists - it exists for data. All that remains is a hyperreal construction forged by algorithms.
Producers do not understand the intelligence that they have created
Artificial intelligence does not care nor understand ethics.

 Clickbait

 - Often present hermeneutic codes

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