Revision Week 1.1

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Exam 1 - Component 1

(The Big One) Component 1a - Media language and representation - 2 unseen material (1 print and 1 Video) Compare things shown to either music videos, newspapers and the advertising industry (newspapers likely to come up)

 Component 1b - Industries and audience (any - advertising, newspapers, film industry, video games, radio)

Exam 2 - Component 2

TV, Online Media and Magazines will definitely come up.

(45 minutes - 30 marks) Explore the ways in which these adverts use representation to position audiences.
You should make reference to:
- How groups are represented
- Intertextuality                             <------- Use these to structure each paragraph
- Genre Conventions
- Viewpoints and Ideologies

Kiss Of The Vampire Poster
US Theatrical Trailer

Notes:
- Black people
- Drugs
- Hermeneutic code of scissors being chopped
- Binary opposition of black and white
- Few token white people
- "It's vodka time"

Both are horror films through genre paradigms, however 'US' focuses on a primarily on a black family which is highly subversive/atypical.

Binary oppositions, stereotypes, hermeneutic, proairetic, symbolic, genre theory, subverts, hegemony, patriarcal, MES, feminist theory - bell hooks, ethnicity, genre (horror) conventions, Judith Butler - gender performativity, character archetypes, intertextuality of the song that is being played, intertextuality of the jaws tee - referential code, Stuart Hall - Theories of representation, low key lighting.

12 marks or higher -write an introduction

DAC -Definition, Argument, Context

The audience are placed by the producer to allow them to be placed in a particular situation. One of the most effective ways to do this is through representation, the re-presentation of a group issue or event. In order to explore this idea I shall be referring to the theatrical poster for the 1963 Hammer production 'Kiss of The Vampire' and the 2019 theatrical trailer to the modern horror film 'Us'. 

Hero grabs baseball bat and attempts to 'save' family, Jaws t'shirt is an intertextual reference. Similarities to the horror film 'The Purge'.

Innocent women dressed in white to symbolise purity, binary opposition with the dark clothing of the men suggesting that they are evil and dark. The serif font suggest a formality, however by it being cracked it is juxtaposed suggesting a crack in this.

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