The Film Industry

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The Film Industry


Curran and Seaton - The media Industries tend to be owned by a small group of people, limiting the ideologies that are presented to the audience.

Conglomeration - where one company 'buys out' other companies, in order to become larger and eliminate competition

David Hesmonhalgh - Media Industries 
Vertical integration: Where an organisation aquires another organisation 'up or down' in the production chain. For example Paramount pictures own Showcase cinemas. 
Horizontal Integration: Where an organisation buys others in the same sector, e.g. Stream publishing focuses purely on magazines.
Digital/Multimedia Integration: Where organisations use digital technology to buy into other related areas of the cultural industry production to ensure cross-promotion.

Livingstone and Lunt - Regulation

How have the films you have studied been shaped by economic factors?


Knee Jerk Reaction:
Yes.
I Daniel Blake - Independent
Straight out of Compton - Major release (mass market appeals)
Both films have been influenced by economic factors in different ways.

Plan:
Livingstone and Lunt
David Hesmonhalgh
Curran and Seaton
Success = financial success
Specialised industry
Social media
Conglomeration
Legendary (producer) Universal (distrib.)(SOOC)
vertical, horizontal and multimedia integration (Hesmondhalgh)
Convergence and synergy
BBFC
(genre)
Indie, major

Biopic

Directed by Ken Loach
15.8 vs 201.6 million box office
Distribution
Exhibition

This question will require cold hard facts in order to get marks.

1,276,131 views on the trailer of I Daniel Blake. 7,594,924 views on the Trailer to Straight 
Out of Compton.

 SOOC
The trailer uses remised versions of the original songs to target an existing fanbase and a new audience.
Budget of $28 million - a mid to high budget hollywood film
Targets a mass generalised audience with a focus on young black men.
Teaser photos released days before the films release, on social media. Dowloaded 6 million times.
BBFC rated 15 certificate when released theatrically, film was re-edited to ensure a lower age certificate as teenagers have expendable income
Distributed through Netflix reaching a larger home audience.
Produced by legendary pictures of whom tend to make large budget films - Blockbusters
Distributed by Universal Pictures, a vertically integrated, international conglomerate
An internal marketing campaign, targeting the big movie territories
Social media marketing, viral, hashgtags...
Star Appeal: sold through the likeness of NWA

 IDB
Trailer 1.2 million views
Word of mouth, viral media
Small, independently produced films
Co-produced by many smaller organisations and stakeholders
A British, French and Belgian co-production, demonstrating internationalisation.
Small, specialised, niche audience necessitates it's budget is met through a variety of sources
Risky from an economic perspective: heavily politisced ideological message, favouring the left wing labour party
Depressing hard hitting theme
Largely unknown actors, lacks star appeal
Low Budget leads to low production values
Subsidised cinema tickets at £3.50 in order to ensure a working class audience  are able to see it
Won the Palme D'or, the biggest prize at the Cannes film festival











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