The representation of gay men in Attitude Online

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The representation of gay men in Attitude Online


 This is an example of digital convergence - Attitude Online and Attitude Magazine.
This is a synergistic representation

 Sell line - hints at something you are actually going to see in the magazine

 Stuart Hall suggests that the media and the power of media representations play an important role in defining the ideological thinking of audiences regarding specific social groups.

 We get stereotypes due to inequality.

 Paul Gilroy - Theories around ethnicity and post-colonial theory can be applied here.

 • Post-colonialism is the study of the impact that being under direct rule has had on former colonies. For example, despite being a tiny island, Britain colonised and declared ownership of many countries, including India and Australia.
• These ideas and attitudes continue to shape contemporary attitudes to race and ethnicity in the postcolonial era
• These postcolonial attitudes have constructed racial hierarchies in our society, where, for example, white people are by and large given more positive and important roles than BME people
• Media producers are also guilty of using binary oppositions to reinforce BME people and characters as 'others'

 Attitude presents a very stereotypical representation of gay men.

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