How do specific processes of production, distribution and circulation shape The Times and The Mirror? (Component 1B)

How do specific processes of production, distribution and circulation shape The Times and The Mirror?

In component 1b you just need to list facts, you don't need to analyse the text.

The Times is owned by News UK a subsidiary of News International - a massive conglomerate
Circulation 2019: 417,298 copies per day
Owned by Rupert Murdock of whom is very right wing
Long established, a British Institution est. 1785
Has a sister paper - The Sunday Times
Compact format, easier to read
Currently priced at £1.80
Daily newspaper
A vertically integrated industry
A middle class, older audience

The Daily Mirror is owned by Reach PLC - Previously Trinity Mirror
Founded in 1903
Circulation 2017: 587,803
Has a sister paper - Sunday Mirror
Cover price 80p
Tabloid newspaper
Targeting a Working class audience
Left Wing ideology

The more important the story the more column inches it gets.

Both newspapers have an extremely short production cycle - more of an emphasis on quantity over quality

Times:

Advert for "first class train journey London to Budapest" 3k holiday. Newspapers make money through advertising revenue. Reach of advertising is vast!
Article: Opinion editorial on Gin and Tonic "Speaking to: Unto power of a nice G&T"
Page 3 - Where the news starts to get softer
Kidney beans vs lentils - soft middle class story - basically clickbait in a newspaper
Big focus on Brexit and British politics, demonstrating it's newsworthiness to the mass target audience. An industry driven by profit, power and money.
The average reading age of this is 15 years. This is above the average of 9.
Intellectual games such as a soduko.

Mirror:

McDonalds advert on the front page - Monopoly scheme is a form of gambling
Adverts for things such as bingo, and the National Lottery - lots of gambling type adverts.
Double page image splash of a model of Teresa May skewering someone with her nose demonstrates an anti-right wing ideology
'Tips for a good nights sleep' soft news that appeals to a mass audience - a cyclical story
Front page story on mick jagger (skyline story) suggests a need to cater for a mass audience
16/20 (80%) of the sports pages are devoted to football news stories. Football is hegemonically established as Britains national sport. A need to appeal to a mass audience.
The games have celebrity gossip in them and there are cartoons at the back. In addition to this there are horoscopes featured of which suggests the intellectual level of the target audience.
Lexis use of slang and informal lexis. - approximately 9 year old reading age - the average for the UK.


Comments

Popular posts from this blog

Introduction To Representation

Tide's got What Women Want

Adbusters exam question