Newspapers - Component 1A

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Newspapers - Component 1A

The Mirror Double Page Spread (Seen), The Daily Mail Front Page (Unseen)

How do these products make use of intertextuality and genre conventions in order to reflect the ideology of the producer?

Knee Jerk Reaction:
Bias
Both newspapers are heavily influenced by their favoured political party.
Daily Mirror - Left Wing Labour Party
Daily Mail - Right Wing Conservative Party
Intertextuality - when a media product refers to another media product in order to engage the audience
Genre Conventions - the typical aspects of the genre of a media text - vital to the producer
Ideology - the ideas of the producer and the way of allowing the audiences to relate to the producer and text

Plan:
Bias
Genre conventions/Paradigms
Intertextuality
Codes and conventions - Roland Barthe

Binary oppositions - Claude Levi Strauss
Stuart Hall - Representation / Reception
Pick and Mix - David Gauntlet
Anchorage
Both tabloids
Steve Neale - Genre Theory (Repetition and Difference)
Informal mode of address
Both targeting a working class audience
Cultivation theory
Language and Lexis
Reach PLC
Serif Font and Sans Serif fonts

Typical examples of American Patriotism - Intertextual reference to Independence day
Juxtaposition between 'hispanics for Trump" and Cover Line ''Fears over loss of jobs and immigrants"
Red, white and blue text is an intertextual reference to Patriotic American Thrillers.


One way in which the ideology of the daily mirror is reflected is through the use of intertextuality. For example the main image is an intertextual reference to an American Frat Party, it is a mid shot of a group of stereotypical assembled American Trump Supporters. Their American Status is reinforced through the MES of their costume, as the symbolic code presented by the red, white and blue. This clear intertextual reference to an American comedy is again reinforced through the genre convention of the exaggerated laughter, and the MES of the American Flag suit is clearly ridiculous and orders on parody. The extreme patriotism is here presented as satire to a British audience, encouraging the British audience to take comfort in the fact that something similar is not happening here. It additionally anchors the meaning that American are stereotypically stupid, funny and ridiculous.

Daily Mail: Formal, clear shot and image takes up less space on the page (Serif font)
Mirror: informal, big image of which suggests a less educated audience (sans serif font)

Bias through selection: mirror selects an image of Trump where he appears to have a serve learning difficulty.  preffered reading is to laugh at him, demonstrating the ideology of The Daily Mirror.

dehumanisation of criminals: referred to as a disease, as something that needs to be wiped out.
'Hooded thug' high emotive and hyperbolic lexis that anchors the audience to believe that young people who wear hoods are intrinsically murderers. This is highly conventional of tabloid newspapers, creating a moral panic, targeting the mails conservative audience who likely agree with tough measures for crime.

Conflict between hard and soft news, allowing Mail to provide conservative audience with a range of pleasure.
Headline is a clear intertextual reference which takes advantage of the target audiences love of crime dramas. A construction of an exciting and dangerous world. Deliberately targeting a mass, mainstream audience through manipulation.

Colour of teh text is symbolic of American Patriotism

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