"All media products are purely created to ensure financial success" To what extent do you support this statement? Make reference to the set editions of 'Woman' and 'Adbusters'

-
Component 1 A - 1 1/2 mins per mark
Component 1B - 1 min per mark
Component 2 - 50 mins per industry

 Magazines are regulated by IPSO in the UK - it also regulated Newspapers in the UK

"All media products are purely created to ensure financial success" To what extent do you support this statement? Make reference to the set editions of 'Woman' and 'Adbusters'

Knee-Jerk Reactions:
Yes - Woman
No - Adbusters (A clear exception to this rule)
Most magzines are driven by profit and power as they need to make money.
Adbusters - Not for profit
Webiste sells merchandise - Not exactly anti-capitalist?

ADBUSTERS:
Readership is 120,000 worldwide
Genre independant as it has no official genre
Publish an issue 6 times a year of which makes it bimonthly
Self published (Adbusters Media Foundation)
Il-defined target audienceVery controversial
Doesn't have a brand image - lacks a sense of style (Masthead changes every issue
First published in 1989
Broadly left wing
Anti-capitalist
£10.99 UK cover price - very expensive for a niche audience (Middle class)
Lacks anchorage - so forces the audience to create their own opinions
Detournement (Culture Jamming)

WOMAN:
Reinforces capitalist hegemonic norms
Costs 7p (80p modern day) - cheap for a mass mainstream audience
Sold 3 million copies per week. (approx 1 in 9 women every week)
August 29 1964 - Set Edition
Producer = IPC (Horizontally integrated) own other womens lifestyle magazine - by buying out other womens lifestyle magazines they reduce competition
Singular stereotypical representations
Reflects the social historical context of the time
25% market share of the 12 million womens lifestyle magazines sold a week in 1960
Basic magazine for basic people
Founded in 1937 - before the start of the second world war
Target demographic: 30-50 year old working class heterosexual white housewife
Location: Unnamed Road, Cambridge CB2 8PX, UK

Comments

Post a Comment

Popular posts from this blog

Introduction To Representation

-
Introduction To Representation Stuart Hall  REPRESENTATION - To show something again, the ways in which a media product constructs the world and aspects in it.The Producer builds the product.) Lindt Lindor - "Do you dream in chocolate?" 2011 The music in the background is very soothing and relaxing (harp etc) and classical which has connotations of upper class and being expensive. The chocolate comes across as luxury due to the close ups of melted chocolate - which has connotations of smoothness and purity.  The advert is very sexualised, the close up of her face when biting into the chocolate. The lighting is soft,golden and smooth. She's in bed eating chocolate by herself which could have sexual connotations. Suggests the product will replace sex - or it is better than sex. The advert shows her being very sensual with her eyes closed whilst she is enjoying the chocolate. All the shots transition smoothly into each other which give the impression that
Read more

Tide's got What Women Want

-
Image
Advert Analysis 1 This advert was published when women played a stereotypical role in the household of a cleaning lady. It is aimed at middle class women who still do their own washing yet they have a solid income from their husbands and can afford for their clothes to look as good as new.  The way she is hugging the red box suggests it is her new love, that it is all she wants. The red box suggests that she relies on this product like she relies on a man. It is colourful and bright which suggests that the product will lead to a better, optimistic life. The advert is blunt with no hidden meanings, it suggest that she does the job - she is the washing machine. The advert has a lot of text, unlike modern adverts and the z line would miss out a lot of information. It has to be sat down and read, it couldn't be read quickly on the side of the street as you were walking to work. The style of the advert is not like that done today, no actual real life pictures are used, it i
Read more

Adbusters exam question

-
Exam practice question The representation of women in Adbusters is consistently subverted, the use of binary oppositions, as proposed by Claude Levi Strauss, is subversive as whilst the model is represented as stereotypical, she is juxtaposed with the economic migrants. The intertextuality of the migrants is subversive as we normally see them in charity adverts present a binary opposition against the wealth of the woman. This suggests she is more well off than the man which subverts patriarchal hegemony and is not common in a media product. In every case in Adbusters, the gender norms have been subverted, the hegemonic ideas of gender have been challenged. For example, the lack of anchorage in the image in Adbusters, of which forces the audience to come up with their own readings, the assumes the audience has a high level of education and may be middle class. A style called culture jamming is constantly used in the magazine to create confusion within the audience - a binary oppositio
Read more