Explore the extent to which emergent digitally convergent technology has allowed producers to communicate complex meanings. Make reference to Zoella and Attitude.

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Explore the extent to which emergent digitally convergent technology has allowed producers to communicate complex meanings
Make reference to Zoella and Attitude

 Convergence - the coming together of two previously separate media industries
Hyper modality - when we click on hyperlinks to take us to a completely different part of the internet
Algorithmic marketing
Clickbait
Advertorial
Social Media - Instagram/Zoella
Interactive features such as comments
Identity
Capitalist ideology

 Zoella:
Gesture of pulling down pyjamas has slight connotations of sex and sexuality
Image dump of images of her in her pyjamas - layout of blog.
Mode of address to a teenage audience of w blog is more relatable to a young teenage audience
The MES of fairy lights further reinforces the child like aspects of Zoella, constructing her as a relatable figure for her audience.
Essentially an advert for ASOS - unethical as not declare as an AD
High production values contradict with the intended atmosphere of reality and relate ability.
"My wardrobe consists of quite a substantial collection of pyjamas" - a cultivation of a desirable lifestyle. Manipulating an easily influenced and naive target audience.
Utilisation of hyper-modality. each and every blog post has links to products, apps and other blogs, allowing young female target audiences the gratification of interactivity.
Comments sections - users can pretend to be her dig and threatened to "Shit on her bed", again allowing the audience the gratification of interaction.
Zoella is a hyperreal construction designed to make money off teenage girls

 Attitude Online:
Top of each article includes social media icons, for example Instagram and Twitter, allowing audiences to use hypermodal technology to explore and relate to the brand identity - helps to differentiate it from other gay lifestyle websites like Pink News.
Hyperlinks at the bottom of each article link to a variety of exciting and exploitative clickbait, using algorithmic marketing techniques to manipulate and to entice their target audiences with promises of illicit and illegal content.
Arrangement of thumbnail images are stylised and easily accesible for the target gay male audience, cultivating a stereotypical ideology.

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