To what extent do the representations in Attitude make claims about realism? (15)

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To what extent do the representations in Attitude make claims about realism? (15)

 Representations are never real - they reflect the ideologies of the producer

 How to structure a representation question:
1. Who is being represented?
2. How is this representation constructed?
3. What message is presented to the target audience?
4. How does this representation affect the group represented?

 Attitude presents a hyper-real representation of gay, young me to the target audience of gay, young men. By making claims about reality this raises many issues.

 Assumptions about gay people made in attitude:
- Affluent and young
- They are out and proud (Also confident)
- They are particularly interested in style and fashion

 One way in which the representations of gay men in attitude make claims about realism is through the representation that Gay men are out, proud and confident with their sexuality. For example 'TARON EGERTON AND SIR ELTON JOHN TEAM UP FOR BRAND NEW SONG ‘(I’M GONNA) LOVE ME AGAIN’' His flamboyant costume and direct mode of address creates a sweeping and stereotypical representation of gay men for the target gay audience. Stuart Hall considered stereotypes, which through constant representation can cultivate a self fulfilling prophecy. In the 1970s homosexuality was seen as a mental health issue, however now homosexuality is much more widely accepted. There is a discrepancy between the representation and reality - a hyper-real and perfect reality is constructed for the target audience. However it is highly unlikely that this will be the reality for every audience member.The front cover of the actual magazine rather than the online version, takes a completely different perspective. It uses confrontational lexis to shine through to the significant problems that hard hit gay people.

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