Ems Media

Deconstructing Newspapers This edition of the newspaper 'The Sun' was published on the 13th November and includes 5 stories on the front page.  The Mast Head is in bold and the red and white colour contrast against each other in order to make sure it stands out.  The Main image of the Queen is for a story that is not the main story which is not a typical convention of a newspaper. The underlining of the headline is important as it reiterates the urgency of the issue of which reflects the ideology of the newspaper itself on the subject of transgender people.

Adbusters huck interview The ideology is to go ' head on against the whole fucking industry.' It subverts typical conventions as it uses a website to communicate with it's audience, it is threatening, creepy and unsettling. They do not have an office, they accept open submissions. This ideology is evident in the set text as it is constantly repeated that we should not be manipulated by the adverts. The picture anchors the text as it gives it a caption 'The joy of being advertised nothing', it has also been submitted by the audience so it reaps a marxist ideology. It has anarcist connotations of which suggest Adbusters is trying to wake u the people

How does the website reinforce the brand identity of the magazine? Is there a clear 'house style' that is evident across the magazine and the website? What does the website offer that is different from the content of the magazine? How does the website extend the Brand? How does Adbusters extend the brand? How can reader interact with Adbusters? It is important for print magazine publishers like 'Adbusters' to have an online presence as it allows them to publish content that they would not be able to print. For example on the Adbusters website it features a 'video of the week' section, the only way content like this could be viewed in print would be through storyboarding and for a clip this long would take up  lot of space and cost a lot to print, upping the cost of the magazine for the audience. This way the audience can view it online for free and is made portable through the rising popularity in handheld devices. Additionally ...

Exam practice question The representation of women in Adbusters is consistently subverted, the use of binary oppositions, as proposed by Claude Levi Strauss, is subversive as whilst the model is represented as stereotypical, she is juxtaposed with the economic migrants. The intertextuality of the migrants is subversive as we normally see them in charity adverts present a binary opposition against the wealth of the woman. This suggests she is more well off than the man which subverts patriarchal hegemony and is not common in a media product. In every case in Adbusters, the gender norms have been subverted, the hegemonic ideas of gender have been challenged. For example, the lack of anchorage in the image in Adbusters, of which forces the audience to come up with their own readings, the assumes the audience has a high level of education and may be middle class. A style called culture jamming is constantly used in the magazine to create confusion within the audience - a binary oppos...

Terms: Stereotypically - relating to a widely held but fixed and oversimplified image or idea of a particular type of person or thing. Conforms -  comply with rules, standards, or laws.  "the kitchen does not  conform to  hygiene regulations" Subverts -  undermine the power and authority of (an established system or institution). "an attempt to subvert democratic government" Objectification - the action of degrading someone to the status of a mere object. "the objectification of women as sexual possessions" Sexualisation -  Sexualization  (or  sexualisation ) is to make something sexual in character or quality, or to become aware of sexuality, especially in relation to men and women. Sexualization  is linked to sexual objectification. Hegemony -  leadership or dominance, especially by one state or social group over others. "Germany was united under Prussian hegemony after 1871" scopophilia ˌskɒpə(ʊ)ˈfɪl...

Media Theorist Categories -  Media language: Roland Barthes - Semiotics Todorov Steve Neal Claude Levi Strauss - Representation: Claude Levi Strauss - Structuralism bell hooks - Feminism Theory Lisbet Van Zoonen - Feminist theory Stuart Hall - Representation - Industry: David Gauntlet - Identity Theory Sonia Livingstone - Regulation David Hesmonhalgh - The cultural Industries Curran and Seaton - Power - Audience: David Gauntlet - Identity Theory Stuart Hall - Reception Arnold Bandeaus Hypodermic Needle Gerbner  Cultivation

Adbuster's lesson 2 Commodity fetishism - Giving significant value to an object Marksism: The conflict between the working class and the ruling class. The poor are kept poor by the ruling class who exploit them. This presents the working class from rising up. The ruling class uses commodity fetishism to keep the working class in their place. The tap is presented to be glamorous, and presents romance. The 'Him' presents personification of the tap, and presents a sexual element, much alike a perfume advert. The high angle shot express the woman's thinking, her empty hands represents she has nothing. Her hands are wrinkly of which suggests she has been submerged in water, of which implies she has more than these other people. the binary opposition of left to right, to Zucchetti water is worthless - the tap is the fetish. The water is glamourised to be made into a product - commodified.  Adbusters are protected by the fair use policy, they can use it for an educa...