Ems Media

How Significant is the role of individual producers in online media industries ? Make reference to Zoella to support your argument . (15) Knee-Jerk: Individual users extremely important for online media industries, and increasingly so as digital media becomes ever more convergent Plan:  YES Zoella is an individual producer Also has team of people  Individual producer = not produced on an industrial scale Uses digitally convergent media Tanya Burr's lifestyle blog James Charles - loss of 2 million subscribers and scandals Merchandising My Little Pony/Assassin's Creed mashup (Henry Jenkins and Clay Shirky) Zoella is an 'amateur' - however this is juxtaposed by the ghostwriting of her book and having a team to help her film/edit 'Mistakes' left in - makes her seem more human - hyperreality Zoella is a brand with brand identity £50 advent calendar: hurt her brand Curran and Seaton - motivated by power and profit Zoella Facts: 11,794,701 sub

Explore the extent to which emergent digitally convergent technology has allowed producers to communicate complex meanings Make reference to Zoella and Attitude Convergence - the coming together of two previously separate media industries Hyper modality  - when we click on hyperlinks to take us to a completely different part of the  internet Algorithmic marketing Clickbait Advertorial Social Media - Instagram/Zoella Interactive features such as comments Identity Capitalist ideology Zoella: Gesture of pulling down pyjamas has slight connotations of sex and sexuality Image dump of images of her in her pyjamas - layout of blog. Mode of address to a teenage audience of w blog is more relatable to a young teenage audience The MES of fairy lights further reinforces the child like aspects of Zoella, constructing her as a relatable figure for her audience. Essentially an advert for ASOS - unethical as not declare as an AD High production values contradict with the intende

Component 1 A - 1 1/2 mins per mark Component 1B - 1 min per mark Component 2 - 50 mins per industry Magazines are regulated by IPSO in the UK - it also regulated Newspapers in the UK "All media products are purely created to ensure financial success " To what extent do you support this statement? Make reference to the set editions of 'Woman' and 'Adbusters' Knee-Jerk Reactions: Yes - Woman No - Adbusters (A clear exception to this rule) Most magzines are driven by profit and power as they need to make money. Adbusters - Not for profit Webiste sells merchandise - Not exactly anti-capitalist? ADBUSTERS: Readership is 120,000 worldwide Genre independant as it has no official genre Publish an issue 6 times a year of which makes it bimonthly Self published (Adbusters Media Foundation) Il-defined target audience Very  controversial Doesn't  have a brand image - lacks a sense of style (Masthead changes every i ssue First pu

Explore how the set editions of Woman' and 'Adbusters' reflect the socio-historical context of the time they were produced in. 1964 - Woman Magazine 2016 - Adbusters Magazine 1964: Woman still stereotypically were expected to be a housewife Women were still being oppressed Women's Liberation Movement Offers singular and straightforward representations of women Hegemonic expectations are challenged with the imagery of the woman teaching her son to cook 2016: Breaks every rule of magazines and society Hate adverts Doesn't have any paid adverts - This is why adbusters cost £10.99 Not for profit Anti-consumerism, anti-commodity fetishism Background = Purple, connotations of romance sans serif font = women aren't highly educated, a more casual form of address Only cost 7 cence - very che ap can be sold as a weekly edition Very subtle makeup - suggests she i s quite plain and uninteresting of which allows the audience to

How do audience responses to this product demonstrate socio-historical circumstances? Explore how audiences can respond to the socio-historical contexts of 'Humans' and 'Les revenants' Plan: Stereotypes Consent and female autonomy (Martial Rape Legal until 1970s) Slavery (Freds Branding) References to the Holocaust Child Kidnapping ( Anita stealing Sophie from the house - reflects societal fears) Moral Panic Motherhood AI and the singularity - the fear of AI taking over in our lifetimes Sex and sex robots - raises issues of consent Sexual objectification Religious issues: coming back from the dead. Purgatory. Breaking the laws of God and Science. Themes of immigration: New arrivals to town 'Mass Immigration' The rights of machines The rights of women Treatment of children with disabilities Underage Sex - sexual awakenings and the loss of virginity and purity Stuart Hall - Readings Claude Levi Strauss - Binary oppositi

Explore the ways in which audiences can use and take pleasure from videogames. Make explicit reference to Assassin's Creed III: Liberation They get to kill people - take pleasure from what they cant do in real life and take pleasure from it. Part of a franchise High production values Soundtrack - appeals to niche audiences Escape from reality Explore Notre Dame cathedral - data being used to help rebuild the cathedral Allows audiences to identify and to play as a black woman Breaking the fourth wall: Simulation Information - historical information - architecture Social interaction and bragging rights Cultural capital of ownership - buy a special edition