Ems Media

REPRESENTATION IS A CONSTRUCTION OF REALITY Charity Adverts  - The Purpose of a charity advert is to try and make you donate/get involve with the charity. - They try to encourage members of the public to agree with their ideology and establish a cause. -They want the audience to donate to the charity. - They use distressing images and sad music as a mode of address to 'guilt trip' the audience. - They are scheduled during the day between shows such as Jeremy Kyle or Homes under the hammer. These appeal to working class unemployed, new parents and the elderly. - We know it is a charity advert as they use a soft, sympathetic and comforting voices voice (conventions). - The use of sound is emphasised and direct address is used to appealed to the audience to make them feel bad and more likely to donate. - They make us feel like we have to donate. NSPCC - Open Your Eyes (2000) -The repetition of the £2 a month gets the idea into the watchers

Pe 1980's Print Advert

Representation and Identity Anchor Spreadable Butter: Groups that are represented- - The Elderly -> People with dementia -> Grandparents - Young people -> Teenagers - Family - Jamaicans/Caribbean The stereotype is that the Jamaican grandmother likes cooking so therefore would use the butter. She is also used to show diversity and be inclusive.This makes the atmosphere soft as she is friendly and laid back. The teenage boy character is represented to have an attitude and is wearing a hoodie which fits a stereotype. His lexis is informal and his body language is presented as lid back in a mid shot. The siblings are presented to be quite close as they are joking around together which suggest they don't have much to do. They are a close family as they are visiting their grandmother's house. The mise-en-scene of the drawing suggests they are a close family and appreciate each other. The children have a very different accent to their grandmothe

Introduction To Representation Stuart Hall  REPRESENTATION - To show something again, the ways in which a media product constructs the world and aspects in it.The Producer builds the product.) Lindt Lindor - "Do you dream in chocolate?" 2011 The music in the background is very soothing and relaxing (harp etc) and classical which has connotations of upper class and being expensive. The chocolate comes across as luxury due to the close ups of melted chocolate - which has connotations of smoothness and purity.  The advert is very sexualised, the close up of her face when biting into the chocolate. The lighting is soft,golden and smooth. She's in bed eating chocolate by herself which could have sexual connotations. Suggests the product will replace sex - or it is better than sex. The advert shows her being very sensual with her eyes closed whilst she is enjoying the chocolate. All the shots transition smoothly into each other which give the impression that

Cake advert for middle class 20-35 year old middle class women.

Course Content Component 1 - 35% of grade (exam) - Analysing media language and representaion (Section A) - Understanding media industries and audiences (Section B) Component 2 - 35% of grade (exam) - Component 3 - 30% of grade (cousework)

Ideology - The function of an advert is to promote something in order to make the audience feel like they need it in their life. - The function of an advert can also be to promote different stereotypes. - The producer is the 'maker' of a media product. - Ideology is the beliefs and values of a media text. Dominant Ideology is the set of ideas or culture that is most commonly or widely accepted - this can change over time. e.g. British people drinking tea at teatime or a roast dinner on a Sunday.

Advert Analysis 2 The ideology in this advert is that if women use this make up they will become significantly more attractive to men. The assumption is made that you need make-up to be beautiful and attractive. The model is attractive because she is wearing make-up. It focuses on her eyes because eyeliner makes your eyes bigger and in order to achieve a standard of beauty you need this specific product. it suggests that if your eyeliner isn't perfect you are bad/unattractive yet if you use this product it won't happen. It suggests that if she doesn't wear make-up she will be unorganised and disobedient.You don't need to worry about looking sexually attractive as this product won't let you down. The make-up was on trend at the time and by her wearing suggests you need to follow trend to be attractive - you can't be individual.

Advert Analysis 1 This advert was published when women played a stereotypical role in the household of a cleaning lady. It is aimed at middle class women who still do their own washing yet they have a solid income from their husbands and can afford for their clothes to look as good as new.  The way she is hugging the red box suggests it is her new love, that it is all she wants. The red box suggests that she relies on this product like she relies on a man. It is colourful and bright which suggests that the product will lead to a better, optimistic life. The advert is blunt with no hidden meanings, it suggest that she does the job - she is the washing machine. The advert has a lot of text, unlike modern adverts and the z line would miss out a lot of information. It has to be sat down and read, it couldn't be read quickly on the side of the street as you were walking to work. The style of the advert is not like that done today, no actual real life pictures are used, it i

Key Terms Z Line - The way we read a text, starting at the top left going down to the bottom right, our eyes follow a 'z' shape. Rule Of Thirds - The image is split into a grid and the subjects line up. Headings and Subheadings - The text that defines the page. Serif Font - Has feet (Used for older/formal audiences) Sans Serif Font - Serif font without feet. (Used for younger/informal audiences) Lexis - The choice of language which is used. Mode Of Address - Figuratively how the advert speaks to the audience.

Advertising This advert shows the model in a close shot with a handbag that the company is trying to advertise. The next picture is an extreme close up of the handbag. The mise-en-scene of the left photograph of the skyline makes the bag seem expensive as it is the city. The layout emphasises the handbag with the out of focus frame. There is no price on the advert which suggests it is very expensive and sophisticated. The black leather she is wearing makes her seem sexy, powerful and independant. Her tied back hair makes it seem like she works and is busy and hasn't got time to have it flying around everywhere. The Maybelline font is big and bold which therefore suggests that the product is bold and confidence boosting. The bustling city background of the mise-en-scene suggests that this product is marketed for busy people who don't have time to apply a lot of make up. The model is shown to be wearing a "no makeup" look which suggests that she is m

Key Theory Semiotics - Roland Barthe - Signs - Anything can have a meaning - Signifiers - thing that creates meaning - Signifieds - the meaning that is created.                                                                     Example: Open                                                                     Signified - To start something new Codes : Any element of media language that creates meaning for the audience. - Hermeneutic Code - Also know as enigma code, anything within a media product that creates mystery or suspense. - Proairetic Codes - Also known as action codes, something within a media product that suggests something will happen. E.g. The cracking of knuckles/a fights going to break out. - Symbolic Code - Something within a media product that creates a deeper meaning for the audience. Claude Levis Strauss - Structuralism Our entire perception of the world is based on binary opposites. e.g. There would never be a hero is there was no vil

Short Suspense Clip Evaluation During the production of our short suspense clip we had many successes yet also many failures. One of the mistakes we made was trying to film a door opening and the sound of a creaky door separately and expecting them to match up. Both doors opened at different speeds automatically and the recordings were horrendously out of time with each other. This meant when we went to combine the two we instead had to use the background noise  of the clip of the door opening, of which had someone talking in the background. To improve this we should have taken a sound recording of the door we filmed as it would have been much easier to match up as both times the door would be opening automatically at the same speed. When recording the sounds, we did not play them back before moving on to take another. This was a mistake because many of the sound recordings we took had interruptions or weren't as we had imagined they would sound. We only realised this

Suspense Sequence - Short Film Key Terms: Editing - The selection and assembling of a media product. Shot - An uninterrupted sequence of footage. Shot Duration - How a long a shot lasts before it is cut. Mise-en-scene - Anything that is put in the scene/shot. (e.g colour,lighting,people.) Cinematography - Everything to do with a camera. (Lighting also.) Low Angle Shot - A shot filmed below the subject. (High and powerful etc.) High Angle Shot - The camera is positioned above the subject. (Weak, vunerable etc.) Shot Types - The distance between the camera and the subject. Empty shot - A shot with no subject/s. Long Shot - A shot filmed far away from the subject. Extreme/ Close up - A shot filmed extremely close up to the subject. Positioning - The way in which the text locates members of the audience.

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