Ems Media

Why do producers use representation? - To present an ideology - To send a specific message - To manipulate an audience - Cultivation theory - Entertainment value - Financial reasons - To tell a story (Narrative) In what ways can media products incorporate viewpoints and ideologies?  Paragraph structure: 1. POINT (The shorter the better) 2. MEDIA LANGUAGE (Support your point) 3. ARGUMENT (Deeper analysis) 4. THEORETICAL PERSPECTIVE (Optional: used to confirm your point of view) March 20 Case Study Toddler Hammer attack These images have been selected in order to encode the life of the family of which this has happened to. These images show the the equilibrium before the hammer attack happened. The newspaper has constructed this narrative in order to make it more interesting to the target audience. They are trying to make a bigger story out of what has happened, the splash takes up most of the page as the story has not yet

Hegemony - The 'A Grade Concept' - The dominant ideologies are the rules we accept in society; listen to our teacher, wear clothes, wait in queues - Hegemony is the power which is exerted over us through consent not through force - We follow systems of control all of the time; we queue when we go to the canteen Judith Butler - Gender Theory Sex is what you are born as whereas gender is a performance. Lisbet Van Zoonen - Feminist Theory - The idea that gender is constructed through discourse and that its meaning varies according to cultural and historical context - The idea that the display of women bodies as objects to be looked at is a core element of western patriarchal culture - The idea that in mainstream culture the visual and narrative codes that are used to construct the male body as spectacle differ from those used to objectify the female body Patriarchal Hegemony A form of hegemonic control is women being expected to wear makeup.  The side bar on

The study of representation looks at: 1. The group, place or issue on which a media text is focusing. POINT 2. The technical devices the media text uses in order to present these groups or issues. EVIDENCE 3. The message about the group or issue being created within a text. EXAMPLE 4. The impact of this message on the target audience. ANALYSE

Analysing bias and the construction of representation in  The Times  and  The Daily Mirror - The Daily Mirror has a red and white masthead at the top of the page - The front cover does not include a barcode however I assume that it will be on the back of the newspaper - The splash on the front cover has a caption: 'How Trump triumphed... and what it means for you and the world' this elaborates on what is talked about what is in the newspaper - It also includes a couple of headline: 'It's President Trump' and 'What have they done?' - The main image is of The Statue of Liberty with her hands over her face in shame - The skyline at the top of the page tells the readers about other stories in the newspaper. In this case it mentions the death of 7 people in speeding tram crash - This copy of the Daily Mirror has a gutter along the sides of the paper This front cover has a few things that are politically biased. The splash of The Statue of Lib

Introduction to THE TIMES and constructing representations Ideology in newspapers is all about control and power. The producer will not need to carry out actions themselves, their ideas will inspire the target audience to do it themselves. Hegemony - Controlling people through ideas not force. Having an ideology mean you can attract more of your target audience = make more money. Assumptions on peoples' class can be made from what newspapers they read, and their political beliefs. It can gain you support from a political party, however they cannot pay you. They may write a column for a producer, and then the producer will have a source and news before other newspapers. The media manipulates the people, our ideas are challenged. Tabloid Vs Broadsheet A Tabloid is more dramatic and casual in it's tone and contains a brighter masthead and the colour scheme of the front page is more bold and demanding. It contains more gossip than a tabloid than a

Ideology and Representation Newsworthiness ''IF IT BLEEDS IT LEEDS'' - It's going on the front page. A Broadsheet has larger sheets than a tabloid . It also has a more formal font and has a more sophisticated middle class audience. Tabloid's are more aimed at a working class audience and tend to have a red mast head. Intertextuality Where a media product makes sense ONLY through it's reference to other media products. Barthes also referred to this process as referential codes . - Normally the statue of liberty stands proud holding her torch however in this image she looks ashamed and scared for what will happen in the future. - In the background it looks as if a storm is brewing which is never a good thing. This could be suggesting that Trump is now in power and the next 4 years will be a disastrous rocky road. - Stuart Hall looks at reception theory and this suggest the audience are able to decide wether to agree with the id

Newspaper Quiz Mast Head - Front Page - Title of Newspaper Barcode - used to scan newspaper when purchased Caption - Brief title underneath an image Headline - Phrase that summaries main point of article Main Image/Splash - Big picture on front cover Page Numbers - System of organisation through newspaper Target Audience - People who newspaper aims to sell to Pull Quote - Something taken within an article Classified Ad - An advert that uses only text Skyline - An information panel on the first page Edition - Newspapers print several every night Stand First - Block text that introduces story Byline - The line above the story that introduces the author Body Text - written material that makes up the main part of the article Stand Alone - Picture story that can stand by itself Two Page Spread - Photograph that runs through the middle two pages Lead Story - Main Story Gutter - The blank space between the m

The 4 components of Media: Media language Representation Audience Industry An institution is the values and ideology of a media production. Long Road Sixth Form College A black student has been featured to show that Long Road is a diverse place, with people from many different ethnicities and that everyone is treated the same regardless of race, gender and sexuality etc. His hairstyle doesn't follow the norm and his choice of clothing follows a stereotype that he would be chilled and laid back, of which suggests Long Road is a chilled, laid back place. The bright range of colours on the website suggest it is a friendly, approachable and colourful place. He is wearing stereotypical 'nerd' clothing of which has connotations of being sensible and mature of which suggests Long Road is a place for 'Young Adults'. The mise-en-scene of her clothing suggest she is original and that Long Road is a place that you can be yourself. it is to break t

How does the marketing campaign for 'Straight Outta Compton' target and negotiate with the audience? The film 'Straight outta Compton' used a viral marketing technique in order to capture its audience. For example it communicated through the use of memes to capture the attention of a modern day internet-born audience, with the meme itself had nearly 6 million personalized labels being shared online. In addition to this the word 'Compton' was literally painted all of the skies of LA in order to catch peoples attention. 'Racial marketing' was also used to promote the trailer on Facebook, of which caught people's attention and prompted them to share it, causing it to become a viral sensation. Universal made a more 'educating' trailer for white people and a separate one for those such as Latinos, as they felt that white people would likely know less about the musical careers of stars such as N.W.A and ice Cube. In addition to this Un

Media Quiz 1 - To make money. / 2 - The characteristics a hollywood film normally follows. 3 - The audience always knows what is going on at any point - spacial and temporal continuity. (Overally Obvious Cinema) 4 -   When companies distribute in more than one trade (different stages of production) e.g. Disney. / 5 - When a company buys up other companies in the same industry in order to eliminate competition. / 6 - Claude Levi Strauss / 7 - Distribution is to get the product out there to the public, Exhibition is to show what the product is like. / 8 - A company that owns many different industries. 9 - David Hesmondharghl 10 - Legendary Pictures 11 - Regulation is a set of rules for a media product to follow in order to be certified okay to be shown to a paid audience. / 12 - BBFC. / 13 - An adult movie that can only be shown at certain cinemas (Hardcore Porn). /

Regulation Of The Film Industry Regulations - The rules, restrictions and guidelines film must follow. Gummo (1995) - 18 You can't show drug use on a U certificated film as it wouldn't be appropriate. - It might influence them. Harold and Kumar 2 - 15 The theme of drugs could suggest it is a 15, it has casual comedic racism. Attention is given to racial profiling. The aggressive use of 'bitch' - a gendered swear word. The Land Before Time - U It a cartoon of which separates realism however it has a lot of emotional impact. It shows a dead mother Porkys Revenge - 15 A single aspect of nudity however it is done in an comedic aspect.

N.W.A. - Fuck Tha Police Politics- The treatment of young, black American men in Compton, LA. A campaign for rights. It is suggested that the LA white police will be killed. The court system is also mocked that it is ''bullshit'' as they are unfairly treatment. Genre-  Debates- Controversial due to the lyrics and the harsh language regarding the police. Their solution to police brutality is to aggressively mock the police. The 'N' word is repeatedly used to desensitise it - Re-appropriation (Where a group of people give a word new power) Representation- Straight Outta Compton - Theatrical Trailer - N.W.A. music in the background throughout the entire trailer with added piano of which made it more dramatic - of which is conventional. - Film trailers are made to target and obtain that audience. - Potential audiences: Older teenagers interested in rap/hip hop, Older teenage girls who are into real life stories, aspiring teenage musici

The Film Industry - Regulating Films 2) Definition of regulation - A rule or directive made and maintained by an authority. 3) One regulation company is the BBFC. This stands for The British Board of Film Classification, previously The British Board of Film Censors. It is a non-governmental organization founded in 1912 by the film industry, it is responsible for the classification and censorship of films shown at cinemas and video works (e.g. Television, programmes, trailers, adverts, public information/ campaigning films, menus and bonus content. 5) Classifications: Uc - This classification means the film is suitable for children of all ages including those under four years of age. Any bad content, even if it is mild will not be accepted. U - A U film should be suitable for audiences aged four years and over. These films should be within a positive framework and should offer reassuring counterbalances to any violence, threat or horror. An example is Madagascar. PG -

The Film Industry - Marketing Films The Fate Of The Furious (2017) - Theatrical Trailer - Billboard - Teaser Trailer - Social Marketing -Viral Marketing - Merchandise - Fan Marketing - Official Website Potential audiences for this film: - Car enthusiasts - Hispanic People - Young males The marketing campaign for 'The Fate Of The Furious' identifies its target audience through primarily social media, of which is very commonly used regularly by young males. The use of social media to spread word about the movie and it's diverse cast allows the movie to appeal to a Hispanic audience as the film industry is regularly criticized for being 'whitewashed'. The use of the cars being the main subject on the movie posters attracts the eye and the minimalist colours further emphasis this, appealing to car enthusiasts.