Ems Media

That B.E.A.T The reasons that Formation used stolen footage: To save time and money To create intertextuality To create publicity for That B.E.A.T It allows southern American culture to be explored Hyperreality Refers to the idea that representations within media texts are more real than that which they represent. Some of these representations are simulacrum. This refers to a representation of something that no longer exists, or something that never exists. Bricoloage is the process of forming a media product from lots of different time periods and styles. The ideology is that in over 100 years black people are still being discriminated against.

Conflict in Formation MES police car with B sitting on top of it symbolises rebellion, which is further anchored by her carefree and powerful facial expressions. Intertextual conflict - Police persecution of black people. Hanging out of car, conflicts with B's calm facial expression. Contrast between poor, dilapidated neighbourhood and rich antebellum house. B is a BME woman who is wearing an antebellum slave owners wife's dress signifies cultural appropriation, but also demonstrates B's power over the past. High key spotlight in empty swimming pool, shorts, crop tops and 70's loose afros and Librarian glasses. Formation is the lead single for the album lemonade. It is set against the backdrop of the flooding of hurricane Katrina. It draws historical parallels with references to racism and slavery. This long shot, has quick and blunt movements of which suggests she has given up.  Long Shot Long shot of B in centre of screen, mise-en-sc

Why do producers use binary oppositions? Binary oppositions are used to emphasise something. It makes it easier for the audience to understand a product. Representation is how producer re presents a group of people, and event or a place. It allows audiences a way of making sense of the world. This cultivates ideologies. A self fulfilling prophecy is were you are told something so often you begin to believe it. Nicki Minaj - Anaconda BME - Black minority ethnic BME women are presented as sexualised due to the mise-en-scene of the skimpy costumes. The women are in very sexualised position and they are in the jungle of which suggests that BME women are wild and uncivilised. It is the representation of a stereotypical BME body type. Nicki takes on a consistently stereotypical black woman role throughout the video. She adopts a stereotypical white housewife role and adopts a sexually promiscuous role. Gucci Gang - Lil Pump The mise-en-scene of the tiger emphasises his a

Feminism in Riptide The music video presents a mocking parody of sexism in music videos. Low angle mid shot of the woman holding her arms in the air and her gesture connotes power. The mid shot of the woman breaking free from where she has been tied up, connotes women in society are stuck with restrictions as a lot of places still see women as the weaker sex. It could also connote how women are tied down with the kids, and that she is put at a disadvantage. This video lacks anchorage, this forces the audience to make their own assumptions. The height difference between male and female through the use of low angled shots makes m=women seem more powerful. The video is highly polysemic and most of all subversive of the hegemonic ideological perspectives normally seen in music videos. Intertextuality of Riptide: It allows the audience to have a completely ew way to relate to the product It allows the audience satisfaction as they know what is happening. Susperia: The pro

Vance Joy - Riptide Postmodernism cannot be defined. Style over substance. - Breaking the fourth wall - When a film breaks out of character and talks to the audience directly. Genre of music = Indie Pop The subject of the shot always remains in the centre of the screen throughout the duration of the video. Montage of shots suggests themes of drowning, dying and death. This video encourages polysemic readings. Montage consistently matches the themes of the lyrics. The sudden cuts make the video confusing. Intertextuality of the cowboys running from himself, the mise-en-scene suggests the conventions of a western film and therefore functions as a referential code - this creates audience appeal. The mid shot of the Ouija board is a referential code of horror cinema, in particular the 70s. Mid shot of letter dated August 9, 1974, anchors the audience into a particular time period. This is because it is considered cool. The mid/long shot of the feet being dragge

Celebrities Attribution of glamourous or notorious status to an individual in the public sphere. Celebrities function as role models as who we may want to be or not to be like. They are ell heard so they can preach their advice to us. Metanarrative - A overarching narrative or systems of beliefs that help us to make sense of the world. MARXISM - The control of the ruling class have disproportinant control over the working class.

Pulp - Babies (1994) DIEGESIS - In the world of the narrative Diegesis of sound is complicated. Text/graphics inter title of which communicates explicit meaning with the audience. The long shot at the beginning of the video introduces audience to the band slowly coming into focus. This makes an introduction for any newcomers to the band. The mise-en-scene reflects the era in which it was made, the bedroom is a working class bedroom as it is small and grubby of which demonstrates to the audience that they themselves are very much alike. The costume refuses to conform to hegemonic codes. The close up shots of the band members makes them look disinterested as it is subversive of conventions of music videos. CONVERGENCE - The coming together of two previously separate media industries. Music videos exist because: It's completely new It can generate money through advertising It creates an entirely new form of entertainment SYNERGY - The interconnectedness of media

Music Video Week 1 Component 1: (Exam) Advertising Newspapers film industry Radio Music Videos Videos games A: Media Language and Representation B: Audience and Industry Component 2: (Exam) Products in detail Television Interent Magazines A: Language Representation Industry Audience Component 3: (Coursework) Statement of intent (300-500 words) Music video Magazine Music Videos: A video that accompanies a song. The visual aspects of the song. Often includes performance - the protagonist is often the artist or part of a band. It provides the audience wth another level of entertainment. A music video is advertising for a song. A music video needs to loo like how a song sounds. Social and cultural context: Whats going on in the world at the time of production. Polysemy - Many meanings. Conventions: Setting Performance Dramatic, staged lighting Short duration (3-4 mins) Construction - The producer

Kylie Minogue - Hand On Your Heart (1989) It provides pleasure to the target audience (Teenage Girls - Heterosexual) by the use of extreme primary colours and graphic looking love hearts. The producer has encoded the ideology about love - nothing is sexually explicit for the target audience. The mise-en-scene of Kylie's hair of which is blonde and sterotypically 'pretty' gives something for the target audience to aspire to The outfit she is wearing isn't particualy provocative and are quite basic and present the producers ideology of love. A modern audience could be appealed to the mise-en-scene as an 80's style is very 'cool' now. Her facial expressions are trying to reach out to male heterosexual audiences - she has made up makeup and well done hair. She is constantly looking directly into the camera - this is direct address. This is to make the audience feel involved with the singer - it makes them feel like they're having conversation or a liv

Audience pleasures, uses and gratifications Audience can take pleasure from a media product by sexual gratification.This means they find someone attractive. People can also aspire to be like these people in the media product. We can identifiy with the people on screen and the situation they are in. People also are attracted by the social interaction of the product, they can use it to relate to other people. Some audiences use the products as escapism - this assumes our reality is flawed. Survelliance, we see situations we wouldn't normally be allowed to see because they are illegal etc. Prayer in C The low angle mid shot of the woman's backside will give a male audience sexual gratification. It gives the audience an insight that they would not normally get as it would be perverted in real life.We are positioned in a voyeuristic proximity. The hegemonic nature of this video is very emphasised here. It reinforces women's role in society - for the male gaze.