Ems Media

The Film Industry The sole purpose of any media product is to make money. If it doesn't make any money then no more products will be made. They also exist to: - Enrich our lives - Entertain an audience - To change peoples perspective/propaganda The birth of film: - The first animation in movies was in 1899 - The first film was to settle a debate about horses hooves touching the ground (1878) - Films in the 1890s were under a minute long - Sound was not introduced until 1927, before then the were mute. - The first film studios were built in 1897. Le jardinier et le petit espiegle (1895) Editing techniques were formalised in a production line in warehouses in LA. Each person has a very specific role. Every editor and director was a woman because as making film is seen as a 'girly' job. This is called 'Classical Hollywood Narrative'.   Spatial continuity - Audience always knows Temporal continuity - Flashbacks etc Film Indus

Audience Manipulation What do I know about audience? The concept of audience is essential for media product existing , a product can have a primary and secondary audience.  It is the audience who decide on the success of the product  - demographics is a way of classifying people based on their social class.   Psychographics is a way of classifying people based on their personality. Mass media is media that can be spread to mass audiences quickly and easily (radio and television) What ideologies are cultivated by this Tide advert? This makes women believe that this is what they should be doing and make men believe it should be the female in the house that does the washing. We know that it is women who do the cleaning as it only includes pictures of women doing the washing, there are no men. We are not born with this theory, we learn it through the cultivation advert. It is part of an advertising campaign, the woman is labelled/ named as the housewife. It suggests that that

Hegemony Money Super Market Advert By the man dressing as a 'stereotypical' woman he breaks hegemonic power. He has a male upper yet a female bottom - Binary oppositions. He is breaking stereotypes which caused outrage Adidas Advert: The girl has hairy legs on show of which caused outrage as it is not very 'feminine'. men threatened to rape her as it 'threatened their patriarchy'. They feel threatened because she has a 'masculine' feature and feel the need to get back at her. Audience response (WaterAid) : - Uplifting - Annoyed - Heartbroken - Cynical - More positive that an average charity advert - Cute - Rewarding - feel good - Frustration that she's singing in English - Irritated Use of the handheld camera makes  "By donating money to WaterAid you can make a sad African person happy."

How to write a question in an exam: 1. Read the question 2. Underline key terms 3. Plan 4. Introduction 5. Paragraphs 6. Conclusion  An introduction needs its own structure: - Definitions -> Key Terms - Context - > Background of advert - Argument -> Point of view ("I am going to argue that audience response is influenced by the time period that the media product is released in") Paragraph Structure: - P Point (What you plan to talk about) - E Evidence (From Knowledge) - USE MEDIA LANGUAGE! - A Argument (Comes from adverts you've studied) CONCLUSIONS ARE NOT IMPORTANT

Introduction to Audience: Audience Identification and Groupings -  Component 1 Section A: Analysing media language and representation Tide Advert, Kiss of The Vampire, Wateraid advert Component 1 Section B: Analysing media industries and audiences Tide Advert, Water Aid advert Why is media studies so preoccupied with audience? - Without an audience it will not make any money . - Audience reactions affect the producer. Target Audience - The audience who the producer is aiming at, they are always very very specific. Primary Audience - The first audience that the producer is aiming at. Secondary Audience - The second group of the people the producer is aiming at. T.A.P. - Text, Audience, Producer. The producer encodes the text -> The audience decodes the text Targeting - Creating a media text aimed towards a certain group of people. Attracting - How the media product appeals to the audience. Reaching - How the producer promotes their prod

Narrative Narrative - The way something is told/ How the story is told and portrayed Narrator - The one who tells the story. Narratology is a state of balance (Tzvetan Todorov) Establishment of Equilibrium -> Disequilibrium -> Partial restoration of equlibrium. e.g. when a prince saves a princess he is rewarded with her love - so sometimes things go to being better than they were before. 'New' Equilibrium - Things don't always don't always go back to normal. e.g. Finding Nemo Narrative is also moving from one state of equilibrium to another. LIMINALITY- A period of transition. MULTI-STRAND NARRATIVE - A narrative that follows many isolated narratives. SINGLE-STRAND NARRATIVE- A narrative that follows a single narrative. NON-LINEAR NARRATIVE- A Narrative that is non chronological. LINEAR NARRATIVE- A Narrative that is chronological. Other parts of narrative: - Genre conventions - Character archetypes - Costumes - Mise-en-scéne - Barthe

Kiss Of The Vampire (1963) In this advert the women have short hair ; in 1963 having short hair would not have been stereotypical as the beauty standard was to have long hair so it suggests she is rebelling against society. This could suggest god is punishing her for doing this as the hermeneutic code of her neck being exposed suggests she is about to be bitten/killed by the vampire (good vs evil). Her light clothes suggests purity and this is juxtaposed against her actions to cut her hair. The dark colour scheme of greys, blacks and dark reds has gothic connotations and the clothes worn by the women are juxtaposed with the purity of the white/gold. it is a symbolic code of the gothic genre and has connotations of darkness. The 1960s 'skimpy' clothing has sexual connotations. The poster is in a state of disequilibrium because it portrays the danger and drama that could occur. The proaoretic code of the castle suggests that the characters will be at that loc

Learning Conversation - First year version: What do you think has gone particularly well so far this year? What are your strengths? -Analysis of texts, finding the hidden meaning behind things. What is stopping you from achieving your goals? What threats might you face,   (for example not enough time, lack of organisation, pressure from other subjects...) - Leaving for school very early and not getting back till late (Not having enough time to do homework) Also not getting enough time for sleep. Identify 3 specific targets for yourself for the rest of this year. They can be both academic and organisational goals. - Watch more media/TV to broaden my knowledge - Use my free periods to get my homework done as soon as possible instead of going home/into town. -  More frequent revision over my notes to get the information into my head. What grade do you want to achieve in media studies? - A/B Do you have any suggestions about the course? - More handwritten w

Comparing Advertisement Genres This is an advertisement for high end clothing retailer 'Gucci'. It presents the ideology that by wearing their clothes you will become tanned, hot and have sex appeal. The mode of address is the selling the luxury lifestyle of the gucci clothes and how wearing them has enabled them to climb to the top of the social ladder. The red lipstick and nail polish worn by the model in the middle has sexual connotations and suggests that by wearing these clothes sh has something she may have previously lacked and that she is living the lap of luxury. This is an advertisement for children's charity 'NSPCC'. The advert uses a slogan in a bold font to attract and shock the audience. The torn teddy is a symbolic code for the abuse the children have suffered through and the tears in their lives. The lexis of 'real children' suggests that the audience isn't living in the reality that the children are, but living in a fantasy of

Genre and Intertextuality GENRE - a type of media product governed by implicit rules that are shared by the makers of the product and the audience for it. Genres of: Music: Pop Jazz R&B Dance House Country Western Hip Hop Metal Rock Blues Alternative Rap Screamo Emo Vaporwave Classical Indie Punk Instrumental Heavy Metal OBSCREURE GENRES: - GIALLO - detective/gothic - DANMAKU SHOOTER -2D Shooting game genre - VISUAL NOVEL - Japanese - VAPORWAVE - music genre - GRINDCORE - Sub-genre of metal Hybrid Genres and Sub-Genres Hybrid Genres - A mix of more than one genre that is a genre of itself. E.g. Romantic comedy (Rom-com). Sub-Genres - A genre within a genre. E.g. Slasher or Zombie (Sub of Horror). Generic Paradigms - The Building blocks of Genre -  Also knowns as conventions, are aspects of media texts that demonstrate to the audience what genre a media product is. Iconography -The familia