Ems Media

The Film Industry Curran and Seaton - The media Industries tend to be owned by a small group of people, limiting the ideologies that are presented to the audience. Conglomeration - where one company 'buys out' other companies, in order to become larger and eliminate competition David Hesmonhalgh - Media Industries  Vertical integration: Where an organisation aquires another organisation 'up or down' in the production chain. For example Paramount pictures own Showcase cinemas.  Horizontal Integration: Where an organisation buys others in the same sector, e.g. Stream publishing focuses purely on magazines. Digital/Multimedia Integration: Where organisations use digital technology to buy into other related areas of the cultural industry production to ensure cross-promotion. Livingstone and Lunt - Regulation How have the films you have studied been shaped by economic factors? Knee Jerk Reaction: Yes. I Daniel Blake - Independent

Component 1 Section B Revision Explore how audiences can use or interact with the advertisements you have studied WaterAid Tide - Both encourage the audience to spend money - Both feature women - It sells an ideology and lifestyle to the audience - Positions the audience to buy into the lifestyle that the product is selling - Anchorage - Cultivation theory - Gerbner - Reception theory - Staurt Hall - Soundtrack - Stereotypes - Binary oppositions - Roland Barthe - Guilt tripping - Lexis - Close ups - MES and Setting - Identity Theory - David Gauntlet (Pick and Mix) - Positivity and Happiness - Intertextuality WaterAid: - Presents facts to the audience - Offers the audience a direct way to donate to the audience - easy to donate 'Text 000" - Representations of Zambian women and their cultures - Binary oppositions target audience. - "Sunny" has positive and utopian connotations - gives the idea that the audience will give these girls

Exam 1 - Component 1 (The Big One) Component 1a - Media language and representation - 2 unseen material (1 print and 1 Video) Compare things shown to either music videos, newspapers and the advertising industry (newspapers likely to come up) Component 1b - Industries and audience (any - advertising, newspapers, film industry, video games, radio) Exam 2 - Component 2 TV, Online Media and Magazines will definitely  come up. (45 minutes - 30 marks) Explore the ways in which these adverts use representation to position   audiences . You should make reference to: - How groups are represented - Intertextuality                             <------- Use these to structure each paragraph - Genre Conventions - Viewpoints and Ideologies Kiss Of The Vampire Poster US Theatrical Trailer Notes: - Black people - Drugs - Hermeneutic code of scissors being chopped - Binary opposition of black and white - Few token white people - "It's vodka tim

Identity is the way in which we see and present ourselves. Attitude Online Targets a working class audience whereas the magazine is targeted at the middle class. uoy8o0 David Gauntlett - Theories of identity The assumptions are being made that the audience is flamboyant and image obsessed. The site is very ideologically biased, under the ideology that to be gay is to be under threat.LGBT issues are extremely complex.  Focus on 'gay icons' such as Kylie, Janet Jackson and Lady Gaga. This makes the assumption that gay people conform to the stereotype.  Attitude stereotypes to make money and can be highly critisced because of this. How digital technology to maximise audience consumption: The Facebook and Twitter pages are much more intense than their Instagram page. The Facebook is very multi-modal and allows community to be formed. However as it is shown when you like it, people may not want their relatives knowing they are gay. Twitter does not block full f

Attitude - Industry Attitude was founded in 1994 and is the UK’s best-selling gay magazine. As well as a print edition, Attitude is available as a magazine on tablet and mobile and is renowned for its high-profile celebrity events. They are Published by 'StreamPublishing Ltd' Corporate website, website demonstrates that they are human. They make customer magazines, and internal magazines. Internal magazines are an employee retainment strategy. Stream own a gay magazine themselves - called 'Winq' and is an Amsterdam based gay lifestyle magazine. They bought out attitude as it was competition, so they now own two gay magazines. - This is an example of conglomeration. A third of a magazines revenue stream comes from advertising. This is from advertisers investing in the magazine. Press pack/Media Kit -   It states the males are professional - they have cultural capital, and a job such as lawyer, doctor or teacher and hence therefore have more

The representation of gay men in Attitude Online This is an example of digital convergence - Attitude Online and Attitude Magazine. This is a synergistic representation Sell line - hints at something you are actually going to see in the magazine Stuart Hall suggests that the media and the power of media representations play an important role in defining the ideological thinking of audiences regarding specific social groups. We get stereotypes due to inequality. Paul Gilroy - Theories around ethnicity and post-colonial theory can be applied here. • Post-colonialism  is the study of the impact that being under direct rule has had on former colonies. For example, despite being a tiny island, Britain colonised and declared ownership of many countries, including India and Australia. • These ideas and attitudes continue to shape contemporary attitudes to race and ethnicity in the postcolonial era • These postcolonial attitudes have constructed racial hierarchies in our soci

How are gay men represented in A ttitude Online: - VERY sexualised - vulnerable (talking about mental health issues and body confidence) - Vanity (Talks about 'muscle definition' not strength) Focus on aesthetics rather than being strong -References to the 'coming out narrative' - Big focus on nearly naked men - will make anyone who is not a target audience uncomfortable - Article on gay rugby team focuses on the teams body image as opposed to their sporting prowess, again reinforcing an emphasis on aesthetics - Website targets cisgender gay men - Quite exotic and extravagant lifestyles - through the 'travel' section  - Very proud to be who they are - Important to show this as it was initially frowned upon - Codifying straight men as gay to the gay male gaze - Singular and stereotypical representation - Opposite to heteronormativity - very specific representation to masculinity - Hyper-masculine stereotype, breaks the camp stereotype for g

Attitude Online Media Analysis Target Audience - Male, Gay British Stereotypically 'camp image', the black and white colour scheme is monotone - this connotes it is concise, easy to read. The sans-serif font connotes seriousness of the topics that they are discussing. The titles are in caps in order to grab the viewers attention. The discussion of 'body image' is a stereotypically feminine issue and anchors the stereotypical 'gay' image. '#QueerAF' podcast assumes intertextual knowledge that you know internet slang and and is aware of the hashtag - this is re-appropriation. Stereotypically attractive male staring into the camera - so that the audience will find him attractive as well as straight women. kfykyk This targets a primary audience of homosexual men and a secondary audience of heterosexual women. Anchorage of the pride coloured umbrella to the title about countries with anti-gay laws. The titles are in pride colours as wel

Zoella is a Hyperreal construction of Zoey Sugg. Hyperengagment - Spending hours engaging in one thing ( people end up in a vicious cycle) This is very unethical YouTube exploits people into watching these things - this is unethical. The impact of social media and screen time on young people  - 70% of 12–15-year olds have a profile on a social media, while the OECD reports that 94.8% of 15-year olds in the UK used social media sites before or after school. -  Social media companies must be subject to a formal legal duty of care to their users. -  evidence received also pointed towards the potential negative effects of social media on the health and emotional wellbeing of young people. -  Missing and Exploited Children had "increased by 700% over the last four years” Media regulators are not fulfilling their duty of care. https://www.parliament.uk/business/committees/committees-a-z/commons-select/science-and-technology-committee/news-parliament-2017/impact-of-social-medi

We do not understand artificial intelligence or algorithms - we do not understand how they work or why they exist. People take advice form the algorithm and it creates the videos. They exist like every media product - to make money through views/clicks. These videos are being made because they work -  they want toddlers to click on them. How Zoella is using algorithms: -She is using brands in the title, well known such as asos - she is using them to come up on google searches. - Her face is in every thumbnail, to make her approachable and appealing to appeal to her target audience - this works. - The same handwritten style cursive serif font that connotes she is laid back and cool, on every video. - The white outline emphasises her as the vocal point - she stands out and everyone does it to get views. - Using keywords such as 'reacting' '2018' 'Ultimate' - Consciously stamping her name on each one, associates her name with beauty - branding and it get

Online Media - Industry and Audience Pokemon Trailer re-dubbed to Glaswegian: Oppositional reading - Stuart Hall This has been created in order to go viral - had over half a million views on twitter Spiraled an internet meme frenzy of people creating them online By making a joke about it appeals to another audience, an older audience than Pokemon is intended at. Takes something that is aimed at kids and aims it at adults. - Evident through the constant swearing This is Henry Jenkins - Fandom Theory - an online community has been created around this Clay Shirky - End of Audience - the narrator has become the producer as he has created his own narrative around a pre-existing trailer. Curran and Seaton's Theories Gay Bomb - Alex Jones His Videos target people with paranoid schizophrenia. He exploits conspiracy theories and is especially anti government. Popular conspiracy theories: -Moon Landing -9/11 -Earth is Flat -Illuminati -Jewish people are controlling t

Radio is a SPECIALISED industry BBC have rebranded themselves from 'BBC Radio' to 'BBC Sounds". The BBC is an institution, we have certain expectations of quality, the BBC is also a public broadcasting provider. Target Audience: Age- 18-22 Gender- Female Class- Working class John Peal - DJ on the BBC and his show was renowned for doing as he pleased. Played many bizarre genre - didn't have a massive listening base, mainly devoted fans. had a lot of complaints for bad language. Zoe Ball is an established presenter and is therefore one of the most highly paid women by the BBC, people know who she is and her show is named after her. Each show has a thumbnail image on the BBC Sounds Website, of which presents the ideology of the show. The website is very simple and easy to navigate round.

Close up shot of her wearing makeup - she is conforming to and reinforcing hegemonically acceptable notions of female beauty. this si further reinforced by the mise-en-sene of flowers of which encodes a symbolic code of femininity, purity, chaisty and being a housewife. Poppy clings to Nala in a close up shot, connoting love affection and maternal stereotypes. Alfie in the background functions as an appeal to the young heterosexual female audience. It gives the video sex appeal. Yet another close up - her mode of address adopts a range of close ups in order to make the audience feel like they are a friend. It is out of focus, creates a nature that infers to the target demographic that Zoella is real. It also suggests an informative element that women make mistakes - stereotypically they are a weaker gender. This constructs her as klutzy, clumsy and cute. Her typeface is very girly, and has a handwritten style, it is cursive and a serif font. It also connotes a childish nature -